Role Migration And Identity Imagination Of Crosstalk Girls Under The Identity Negotiation Theory

In the virtual environment of the Internet,the mobility of cultures expands the boundary of the audiences.As an active prosumer group,fans are migrating from idol culture to other cultural fields such as crosstalk,thus "crosstalk girls" and other mixed cultural group are formed.Crosstalk girls begin to increase the influence of the crosstalk actor by means of ranking and voting,and try to interact more with crosstalk actors.These behaviors broke the cultural order of crosstalk,and caused a lot of conflict between fans and crosstalk culture.In this paper,we will have an in-depth observation of crosstalk girls,to study how the crosstalk girls reduce the identity conflict via identity negotiating and role migrating,and whether they establish their identity with the new role of "crosstalk audience".The introduction part of this paper has sorted out the research results of new media communication of crosstalk,and reviewed the literature about role migration and identity construction of fan group.Then it expounds the content of the identity negotiation theory and builds the analysis framework of this paper.The second chapter starts from the daily behavior of crosstalk girls,and fully describes the text production,labor input and communication structure of them,so as to reveal the behavior anomie of crosstalk girls due to the identity disorder.The third chapter is based on the three dimensions of "cognition","emotion" and "interaction" mentioned in the identity negotiation theory,and then systematically analyzes the identity negotiation and role migration of crosstalk girls.In the fourth chapter,through an insight into the psychological characteristics of crosstalk girls,the author analyzes the identification tendency of crosstalk girls between fandom and crosstalk culture,so as to discuss whether the crosstalk girls have reached an identification with the role of "crosstalk audience".The final conclusion part summarizes the content of the whole paper and makes some outlook on related issues.The research findings are as follows: in the face of the conflict between fandom culture and crosstalk culture,crosstalk girls have achieved identity negotiation from three aspects of cognition,emotion and interaction.By constructing crosstalk knowledge framework,initiating emotional mobilization,and establishing group behavior norms,crosstalk girls have transferred their roles to "crosstalk audiences".The purpose of identity negotiation of crosstalk girls is to meet the expectations of crosstalk idols and get the sense of participation.In fact,they still conduct themselves in accordance with the behavior of fandom.Therefore,crosstalk girls have not truly achieved the identification with the "audience" character and crosstalk culture.