Research On The Demand Level Of Commercial Health Insurance In Guangdong Province Based On Huimin Insurance

Health is a major concern of the people.Safeguarding people’s lives and health and promoting the reform of public medical services are promises made by the government to the people.The development of commercial health insurance is an important measure to establish multilevel medical security system and solve the problem that medical care cost is growing too fast in a long term.In recent 30 years,as a province with a large economy and population,Guangdong Province has also been at the forefront of the development and reform of the commercial health insurance market.The "Huimin" insurance product born in Shenzhen has opened a new era of inclusive commercial health insurance.The development of the commercial health insurance market in Guangdong Province has certain representative and reference significance for the whole country.Therefore,we need to study the current developing situation,whether the unbalanced development is serious,whether the launch of Huimin Insurance alleviates this problem,and whether it can promote the development of the commercial health insurance market are issues that we need to study.In-depth study of these issues has theoretical significance and important practical significance for promoting the development of commercial health insurance in China.In view of the theory of health insurance demand and regional unbalanced economy,this thesis uses panel data of cities in Guangdong Province from 2011 to 2020 to describes the market demand for commercial health insurance in Guangdong Province and analyzes the existing market regional differences.By the method of factor analysis and cluster analysis,the 21 cities in Guangdong Province were divided into different insurance regions.On this basis,the Multiphase difference-in-difference method was used to analyze the effect of Huimin Insurance on the development of commercial health insurance market in Guangdong Province,and the heterogeneity was analyzed according to the regional division.Historical data shows that in ten years,the size of the commercial health insurance market in Guangdong Province has exponentially increased,and effective demand per capita(health insurance density)continues to rise,and its share of life insurance and overall insurance business has also been further increased.But overall,the market potential has not been fully released,the growth of the later period is weak,and there are obvious demand differences between cities.The empirical analysis shows that the demand level of commercial health insurance in Guangdong Province can be divided into four categories.The Huimin insurance policy has a significant role in promoting the development of the overall commercial health insurance market,but it has a restraining effect on areas with high demand.At the same time,the level of digital inclusive insurance and local fiscal expenditure will also affect the development of the market.In view of the current problems,it is suggested that the government should strengthen economic development,improve people’s income level,and the cities with low demand can take Huimin insurance as the entry point to vigorously develop the commercial health insurance market and cultivate potential customers.Insurance companies should strengthen product innovation and professional management,pay attention to the cultivation of professional talents;In addition,high level commercial health insurance can be promoted simultaneously in high-demand areas to meet the needs of high-value customers and increase the premium scale.