Content Production And Value Construction Of Medical And Health In-depth Report

In the era of mobile Internet,information transmission has formed a normal communication mode combining online and offline,virtual and physical.The update and iteration of media technology has spawned a batch of information dissemination platforms,which have changed the way users get information and their reading habits.At present,with repeated COVID-19 outbreaks and rising health issues,social media plays an important role in health communication with its timeliness and interaction.We Chat public platform "health at 8 o ’clock to smell" brand in-depth reporting as medical health,focusing on the health care industry,the traditional media reported the depth of the advantages and the "strong connection" combination of social media,the depth of scientific,professional health care reports meet the audience’s information demand,health information dissemination responsibility,At the same time,it provides forward-looking strategies and reflections for the development and governance of the medical and health industry.This study health class We Chat public dissemination of visual Angle,reported health depth domain class representative of social media platforms "cure" occasionally "healthy community" "health smell at eight o ’clock," a comparative study by applying the method of content analysis,in-depth interviews,to perspective focuses on the research object "health at 8 o ’clock to smell",present the spread of the current health care ecosystem.In the main part of the article,713 original tweets of "Eight Health News" are summarized into three themes: public hospital reform,Internet medical development and COVID-19 epidemic coverage,and the professionalism and contemporaneity of in-depth medical and health reports are analyzed from the perspective of content production.This paper selects the latest hot reports as a case to analyze the value construction and practical attention of in-depth medical and health reports in health communication,as well as the transformation of cultural capital brought by them.On the whole,the research rises from the content production research of "Eight-point health news" medical and health in-depth report to value construction,analyzes and explains the significance of medical and health in-depth report in health communication,and finally takes the development status and future trend of medical and health in-depth report as the foothold of the article.Against the backdrop of the normalization of the epidemic,the heat of health transmission will continue to rise.In the future,whether it is the health science popularization of "Lilac Doctor" or the in-depth report of "Eight-point Health news",the value of health communication still needs to be continuously explored,and the cooperation mechanism of "medical + media" should be established to provide a full range of health services and avoid problems in the development.At the same time,the communication issues of in-depth medical and health reports should focus on China’s current reality.Social media should give full play to its advantages,improve the professional quality of disseminators,update research perspectives,expand communication topics,and realize the integrated development of multiple platforms and disciplines.