| Agriculture has always occupied a relatively important position in the development of the national economy,and agricultural products are also an indispensable part of agriculture.In the context of the modern economy,the whole industrial chain model of agricultural products has flourished in various cities in Tibet.As the democratic food of the highland people,the good development of barley industry will add economic vitality to Nyingchi City.This paper defines the connotation of barley industry and agricultural industry chain,and summarizes the theory of industrial structure,scale economy and transaction cost involved in the development of the whole industrial chain.In addition,at the theoretical level,the influence mechanism of the whole agricultural industry chain is explored,that is:The government takes the lead in setting up an’enterprise+government platform’to bridge the connection between all participants in the agricultural industry chain;improve the economic benefits of agriculture-related entities and promote the transformation of traditional agriculture to modern agriculture.Taking Nyingchi City as the research scope,this paper elaborates on the development of the whole barley industry chain in Nyingchi City,and further points out the problems in the development of barley industry from three perspectives,namely:weak utilization of agricultural machinery and low cultural quality of farmers in terms of production status.In terms of processing status,there are problems such as lack of product innovation,lack of talents in enterprises,and high cost of transportation publicity;In terms of consumption status,there are problems such as few varieties of barley and incomplete e-commerce sales system.Based on the construction of the development evaluation system of the whole barley industry chain,based on the collected questionnaires and based on the ordered Logit regression analysis method,this paper empirically analyzes the development level and development degree of the whole industry chain from five dimensions,including information sharing,scientific and technological support,basic conditions,circulation and transportation,and product quality,and finds that(1)The significant impact of all dimensions on the development level is mainly reflected in the degree of information control analysis(I4),the perfection of the information service platform(I5),and the degree of use of agricultural machinery in the production link(S1).and the age of the control variables(age)and the degree of knowledge of the three farmers(know).(2)The significant influence of all dimensions on the degree of development is mainly reflected in the degree of information control and analysis(I4),the degree of perfection of the information service platform(I5),the degree of introduction of science and technology in the processing process(S2),the degree of application of the e-commerce platform in the sales link(S3)and the natural production conditions(B2)and the age of the control variable(age).Based on the above analysis,the practical exploration of"Tibet Kexin Agriculture"is carried out,and the current situation of the previous analysis is verified,and its problems and advantages in the development of the whole industrial chain are deeply sorted out.Finally,the text proposes to cultivate barley professionals and use modern science and technology to develop the barley industry;Increase the development of new varieties and build a green advantage brand in the barley industry;Strengthen the connection between enterprises and upstream and downstream,and actively build the whole barley industry chain;Establish and improve barley product quality traceability system and food safety measures;Improve the distribution channels of agricultural products and expand the scope of barley industry;Take"company+farmer"as the basis for development,learn from the mainland’s agricultural development model to promote the progress of the whole barley industry chain;Relevant government departments have increased support and improved relevant suggestions such as agricultural support policies. |