Comparative Study On Performance Of Management Model Between Wen’s And Muyuan Co.,LTD

Agricultural production plays an important and fundamental role in China’s social and economic life,and pig breeding industry plays an extremely important role in agricultural production.Pork consumption has always accounted for a relatively large proportion of national residents’ meat consumption,and is inseparable from residents’ daily life.While pig prices have an impact on residents’ food consumption levels and national meat reserve policies,industry fluctuations caused by them can also affect the operation of the national economy.At present,under the support and guidance of relevant national policies,the scale of China’s pig breeding industry is constantly improving,and its production capacity is also expanding.Pig breeding enterprises are still deeply affected by the industry cycle changes,especially in recent years,the impact of the swine fever epidemic and the COVID-19,and the industry operation fluctuates significantly.Therefore,a systematic comparative study of the business performance and risk management of different pig farming modes based on the cyclical characteristics of the industry is beneficial not only to improving the business performance of pig farming enterprises,meeting the needs of industry development,but also to the operation of the national economy.Based on a review of domestic and foreign literature,this article first clearly defines the meaning of the two mainstream business models of China’s pig breeding industry-the "company+farmer" model and the self breeding and self feeding integration model.Based on competitive strategy theory,value chain model,and other theoretical foundations,it combines the development status and industry characteristics of China’s pig breeding industry,To explore the performance of business model differences in the financial performance and risk control of pig breeding enterprises.Then,two pig breeding head companies,Wen’s and Muyuan’s,were selected as case companies.Using research methods such as case study and comparative analysis,the reasons for the differences in their business models were analyzed from the perspectives of the company’s strategic choice and enterprise positioning.Then,the financial performance and financial risks of the two companies were quantitatively compared using traditional financial and non-financial indicator analysis and F-score model,The conclusion shows that the performance and risk management of the self breeding and self feeding integrated Muyuan Stock is better than that of the "company+farmer" model of Wen’s Stock.Based on this conclusion,suggestions are made from both policy and enterprise levels.Based on the development status of China’s pig breeding industry,combined with the background of the pig plague and the COVID-19,this paper selects two representative companies to systematically compare the "company+farmer" model and the self breeding and self breeding integration model,which provides a reference for other enterprises in the same industry,and also enriches the research on the differences in business models in the pig breeding industry.In a practical sense,it is conducive to maintaining a relatively stable operating level of China’s pig breeding enterprises and promoting the sustainable development of the pig breeding industry.