| At present,China ’s agricultural economy is in a new stage of development.The important task of this stage is to promote the rapid development of modern agriculture in China.Agricultural standardization is an important content of agricultural modernization and an important means to accelerate modern agriculture.At the same time,people have put forward higher requirements for the quality and safety,green and high quality of agricultural products,which has brought new challenges to the market environment.In order to solve this problem,it is necessary to embark on the road of high-quality development,and agricultural standardized production is one of the keys to achieving this goal.Hami melon industry is a characteristic industry in Yiwu County,which plays a demonstration role in the promotion and implementation of agricultural standardization in the region.Farmers are the main body of standardization implementation.This these studies the standardized production of Hami melon in Yiwu County from the perspective of farmers,which will help promote the standardized development of advantageous characteristic industries in Yiwu County to steadily achieve the development goal of agricultural modernization.Through questionnaire survey and empirical analysis,combined with relevant theories,this these makes an in-depth study on the standardized production of Hami melon by farmers in Yiwu County,Hami City.First of all,through the preliminary investigation,the current situation of Hami melon agricultural standardization production in Yiwu County of Hami City was summarized.Secondly,the standardized production of Hami melon in Yiwu County was analyzed in depth.On the one hand,it analyzes the four aspects of farmers ’ own cognition of standardized production,organizational model,production support and market sales,which will affect farmers ’ implementation of standardized production to a certain extent.On the other hand,it analyzes the problems existing in the implementation of standardized production by farmers.The specific manifestations are that the selection of means of production is not standardized and unified,the use of chemical fertilizers and pesticides is improper,the mastery of production technology is low,the production records are not standardized,and the selection of packaging materials is not standardized.It also reflects from the side that the government and related organizations do not promote standardized production thoroughly,and the implementation of farmers is not enough.Thirdly,the author uses the binary Logistic model to study the causes of the problems affecting the standardized production of farmers.The results show that farmers ’ gender,education level,participation in production organization,government funds and technical support,and the economic benefits of standardized agricultural products will have a significant impact on their implementation of standardized production.Through analysis,we can better understand how these factors affect farmers ’ behavior,so as to guide farmers to implement standardized production more pertinently.Fourth,through the above analysis,the following conclusions and existing problems are summarized:(1)Technical guidance is not in place,lack of systematic training for farmers;(2)In standardized production,farmers will be affected by economic factors;(3)The standardization promotion is not complete,and the implementation of farmers is not enough;(4)Lack of technical personnel,weak talent team;(5)Supervision and management is not strict,the production process of farmers need to be further standardized.Finally,based on the above analysis,this these puts forward the following suggestions:(1)Strengthen technical guidance to assist farmers in efficient production;(2)Promote farmers ’ organizational management,drive farmers to increase production and income;(3)Increase the intensity of standardized training,and actively guide farmers to participate in standardized production;(4)Multi-faceted talent training and introduction,strengthen the construction of talent team;(5)Strengthen supervision and monitoring to ensure the quality of melon production. |