| In 2018,due to the impact of African swine fever,the price of pork has been rising,once causing a serious imbalance between supply and demand.In this case,pig enterprises in the head have added new pig farms to respond to market consumption demand.In recent years,with the vigorous development of pig breeding industry,pipeline products have broken out into a new application field.First,the development of new building forms such as three-dimensional building pig farm and pig complex has put forward the application demand of comprehensive pipe network.Second,the innovative integration of big data,Internet of Things,artificial intelligence and China’s traditional pig industry,and the combination of smart agriculture and animal husbandry and smart pipe network has formed a new development mode.KT Company is a large-scale pipe manufacturing enterprise with more than 20 years of development history,the company’s products are rich,covering plastic pipe fittings,plastic products and stainless steel pipes and other products.Based on the mature application of KT pipeline products in building water supply and drainage,sewage,lighting and heating projects,KT will focus on the pig breeding business,provide unique products and services different from competitors around the customer needs of new pig farms,and create new growth points to make up for the decline of main business.In this paper,by sorting out relevant theories and literature,using PEST external environment analysis tools,five competitive force models and EFE,IFE quantitative analysis tools,to build a SWOT strategy model,analyze the specific customer needs,and conclude that KT Company should follow the trend.Implement the strategy of focusing on differentiation,make breakthroughs through intelligent leadership,create a new model combining smart pipe network with smart pig breeding,develop smart feeding pipe network system,smart environmental control network system,smart information pipe network system and smart fecal pollution control pipe network system,implement the differentiation of products,technologies and services,and help customers improve the efficiency of pig breeding,create value for customers,so as to seize the market segment,achieve sales growth and brand development goals. |
