Research On The Impact Of R&D Investmenton The Performance Of JAC Enterprises

The year 2022 is the turning point of the 14 th Five-Year Plan and the key year to meet the 20 th National Congress of the Communist Party of China.China’s automobile industry has grown from scratch,from assisting in assembly to independent production,and now has remained the world’s largest automobile market for decades,with remarkable achievements.With the deepening of the "double carbon" policy and the government subsidies for new energy vehicles,as well as the continuous rise of oil prices,more and more traditional fuel automobile enterprises are transforming to the new energy automobile industry.The new energy automobile industry is developing rapidly and has fierce competition.In order to seize the opportunity to achieve profits,it is necessary to strengthen innovation and reduce brand homogenization.Enterprises must adhere to reform and innovation,adhere to independent research and development,and attach importance to research and development investment,Only in this way can we have core competitiveness and not be eliminated by the market.As an emerging industry,the new energy automobile industry is particularly important for research and development.The performance of enterprises fluctuates,and whether research and development investment is related to enterprise performance deserves in-depth study.As a large state-owned automobile manufacturing enterprise,JAC Automobile has set foot in the new energy automobile industry for a long time,and is also one of the powerful representatives in China’s new energy automobile market.To a certain extent,it can represent the development of the national new energy automobile industry,and can also show the market prospect of China’s future new energy automobile from the side.This article takes JAC Automobile as an example to study the impact of research and development investment on the performance of new energy vehicle companies.The core point of this paper is to convey the importance of R&D investment to enterprise performance by studying the impact of R&D investment on enterprise financial performance and innovation performance,and provide suggestions for other domestic enterprises to increase R&D investment and adhere to independent innovation.At the same time,through analysis,we can find out the problems in the R&D investment process of JAC Motor,and put forward feasible suggestions for the problems.According to the research and analysis of the impact of enterprise R&D investment on enterprise performance and relevant theories,this paper analyzes the current situation of JAC Automobile R&D investment and R&D achievements.The current status of research and development investment and enterprise performance of the enterprise has been deeply studied.Analysis shows that shows that the R&D investment of JAC has a negative impact on its financial performance of the year,but a positive impact on its innovation performance.It is not difficult to understand that the increase of R&D investment will consume a certain amount of funds,which will inevitably lead to a substantial reduction in the assets of the enterprise in the current year,thus making the financial performance of the current year not optimistic.However,the increase of R&D investment will enable the enterprise to carry out innovation,so the R&D results will also increase accordingly,and finally bring a positive impact on the innovation performance.Based on the analysis of the current situation of JAC Motor,it is concluded that according to scientific and reasonable policy guidance,strengthen the level of R&D investment,enhance the profit conversion efficiency of enterprise R&D investment,avoid the negative impact of excessive enterprise R&D investment on the enterprise itself,and improve the construction of capital management system to promote the stable development of the enterprise in the future.