Research On The Impact Of R&D Investment On Corporate Performance

In the era of knowledge economy development,the key to the transformation and upgrading of China's automobile industry is to improve the independent innovation ability of enterprise research and development.If enterprises want to further improve their performance,they must increase their R&D investment.Since China vigorously promoted the reform of state-owned enterprises,it has continuously established a sound modern enterprise management system and actively promoted the reform and innovation of enterprise production,operation and management system.At the same time,in the establishment of a modern enterprise performance management evaluation system,enterprises are encouraged to constantly increase investment in research and development,so as to increase their performance and core competitiveness in the market economy,so as to promote their own sustainable development.Under the background of the new normal of economic development,it is extremely important to develop information technology rapidly,further optimize enterprise structure and improve enterprise performance.At the same time,in the great transformation of the new economic form in today's world,the strength of technological innovation ability directly affects the performance and comprehensive competitiveness of enterprises,and affects the sustainable development of enterprises in the future.However,the technological innovation and performance of enterprises need to be supported by their R&D investment.Therefore,this paper analyzes and studies the R&D investment of enterprises,that is,the R&D capital investment of enterprises and the R&D human resources investment of enterprises,which plays a positive role in promoting enterprise performance and has a very important impact on the further expansion and strengthening of modern enterprises in China and the formation of overall scale advantage.Taking Jiangling Motors Corporation,Ltd.,as the research object,this paper studies and analyzes the impact of R&D investment on enterprise performance,so as to put forward relevant reasonable Suggestions to promote further sustainable development of the enterprise.There are two main functions of the research on the R&D investment of Jiangling Motors: on the one hand,the enterprise performance of Jiangling Motors can be further improved.On the other hand,it can be used as a research example to improve the performance of enterprises and make themconstantly perfect and optimize by strengthening the R&D investment in China's automobile manufacturing industry.In this way,it can promote the transformation of China's automobile industry from "made in China" to "made in China",and create a good modern enterprise production and management mode.According to the research and analysis of the impact of R&D investment on enterprise performance and related theories,this paper studies and analyzes the impact of R&D investment on enterprise performance from two different perspectives,namely vertical and horizontal.Through the collection of 2011 to 2018 Jiangling Motors annual report data and company patent results data.In view of the enterprise's current R&D investment and enterprise performance status quo in-depth research and analysis of its causes.Research and development investment index of enterprises studied in this paper is respectively the research and development capital investment intensity and the research and development human resources investment intensity of enterprises.Enterprise performance is measured by the growth rate of enterprise net profit and the growth rate of enterprise patent results.The comprehensive analysis of qualitative and quantitative analysis shows that the R&D investment of Jiangling Motors has a positive impact on the enterprise performance.Based on the analysis of the current situation of Jiangling Motors Corporation,Ltd.,it is concluded that,under the guidance of scientific and reasonable policies,Jiangling Motors should further strengthen its R&D investment and corporate performance to promote its stable and forward development in the future.Reduce as far as possible excessive enterprise research and development investment to the enterprise itself brought negative impact.