Research On Mixed Ownership Reform Performance Of Gree Electric Appliances Under Balanced Scorecard

Since the Third Plenary Session of the 18th CPC Central Committee in 2013 clearly pointed out that mixed-ownership reform should be vigorously developed,and the 19th CPC National Congress also made it clear that we must push forward the reform of state owned enterprises.The scale of the state-owned enterprises’ mixed stock system has been enlarging continuously,and it is speeding up.The 2019 Report on the Development of China’s State-owned Economy shows that the vast majority of mixedownership reforms have achieved good results after their implementation,which shows that mixed-ownership reform is the only way to develop soes under the current market conditions.At the 20th National Congress,the key objectives of the 3 year SOE reform have been achieved.However,due to the development stage,ownership structure,historical problems and other reasons,state-owned enterprises in various industries take different paths and degrees of reform.In the current new round of mixed ownership reform,how to strengthen its top-level design and formulate a reform plan that can not only effectively deal with the practical difficulties,but also effectively promote its development is the issue to be discussed at present.The main research object of this paper is Gree Electric Appliances.Firstly,the existing research materials on mixed ownership reform are sorted out and summarized,and some important theoretical and practical significance obtained in the process of mixed ownership reform and development is summarized.In addition to the definition of mixed ownership reform,performance and balanced scorecard,it also explains related theories such as principal-agent theory,modern property rights theory and innovation theory to provide theoretical basis for the following research.By sorting out the process of Gree’s mixed ownership reform,the motivation for the reform is analyzed.The causes are as follows: firstly,the state capital is trying to transform with the aid of policy,secondly,it is to improve the equity structure and improve the management;Third,we should complement the weak links in the industrial chain and focus on "industrial empowerment".Based on the motive of the hybrid reformation,this paper studies the process of optimizing the strategy investors.Based on the above analysis,the paper analyzes and assesses the results of the hybrid equity reformation in terms of financial,client,learning and growing,as well as inside process.An Analytical Hierarchy Process(AHP)is employed for the assignment of weights to individual dimensions and indices.The index weight is compared and scored by questionnaire survey.Finally,the paper makes a comprehensive assessment of the results of the hybrid equity reform with fuzzy synthetic assessment.Finally,Gree Electric Appliances has achieved quite a lot of achievements,which has helped the business run and develop well.The research achievements in this thesis will provide a basis for Chinese state owned companies to implement the mixture model,and make comprehensive evaluation on its long term performance.