Path And Performance Analysis Of Mixed Ownership Reform Of Gree Electric Appliance

The national economy is the origination of China’s domestic economy.Nowadays,with the increasing global competition,it is necessary to heighten the change of the state-owned frugality.We need securely grip the growth of combined ownership economy to accomplish this target.The mixed ownership reform changes and optimizes the original capital structure by introducing non-state-owned capital,lessens the unfavorable influence of the supremacy of one share on the growth of state-owned enterprises,and enhances the animation of state-owned enterprises while enabling non-state-owned funds to perform a supervisory role.In fresh years,the state has also published a series of papers.From the prosperous pilot of three bunches of mixed possession reform businesses in 2016 to the maximization of the property right form of more than 60% of main enterprises in 2019.In the direction of the latest round of combined ownership reform,it is pointed out that the reform should be used "one enterprise,one strategy,category and pecking order ".Gree Electric Appliance,as the first of the top 100 enterprises in Zhuhai,has developed itself in the past 30 years and provided sufficient financial support for the urban construction of Zhuhai.Gree Electric has always been calling on all aspects of the country with a positive image and practical action,and this mixed ownership reform is no exception.According to the actual situation of Gree’s mixed reform,this paper first analyzes the current situation of Gree’s home appliance industry,the motivation and path design of all parties involved in the mixed reform.The comparative analysis method is used to analyze the mixed transformation path of Gree Electric Appliance,and the mixed transformation path of Yunnan Baiyao is selected for comparison.The mixed transformation path of introducing strategic investors is divided into three stages: preparation period,implementation period and integration period.In the study process,we found two characteristics of the mixed ownership reform of Gree Electric Appliance: first,the administration participated in the mixed property reform in the whole process by setting up entities,highlighting the value of entrepreneurs;Second,Gree Electric’s mixed reform,the state-owned shareholders withdrew from the controlling position,and realized the transformation to "capital management".Finally,based on the research results,the high-dimensional and all-round analysis of the miscellaneous reform effect of Gree Electric Appliance in terms of collective governance,financial performance,non-financial performance and potential internal controller risk.The study charms the subsequent conclusions: first,the mixed reform optimizes the corporate governance of Gree Electric Appliance;Second,the mixed reform affects the performance of Gree Electric Appliance;Third,join hands with strategic investors to build a diversified industry of Gree Electric appliance.In addition,in addition to actively laying out online sales channels,Gree Electric has not ignored the maintenance of old channels.Through the mixed reform of Gree Electric Appliance,we get the following enlightenment: first,the management can materialize through the mixed reform;Second,organizing the interests of all groups is the basis for the success of the mixed reform.It is hoped that the mixed reform of Gree Electric Appliance in this paper can help enrich the research on the adjustment of ownership structure in the mixed reform,provide reference examples for enterprises undergoing mixed reform or about to carry out mixed reform,help reflect on the imperfections of their own mixed reform scheme,and acquire relevant illumination with the help of the mixed reform of Gree Electric appliance.