Research On The Application Of Thematic Landscape In Branded Rural Environment Design

As an important carrier of Chinese history and culture,countryside contains rich information of humanity,nature,geography,ecology,history and culture,and is a treasure in the process of human development.In recent years,under the continuous development and promotion of rural revitalization and beautiful countryside,the construction of rural landscape has entered a white-hot stage.Thematic landscape and branded rural environment have become a realization method in rural construction,which is helpful to create characteristic traditional style and inherit and extend rural culture.Firstly,by drawing on existing basic research related topics,this paper conducts research on the current situation at home and abroad based on the aspects of thematic landscape and branded countryside,and elaborates on relevant concepts and theories.Secondly,this paper selects two representative cases for in-depth analysis,namely Hongcun in Anhui Province and Yuanjia Village in Shaanxi,and conducts case studies on positioning the direction of branding,creating thematic landscapes,and designing branded villages and thematic landscapes,sorts out their design ideas and empirical enlightenment,and summarizes them,so as to provide ideas for basic theoretical research and case construction,and explore existing problems and construction paths.Then,this paper summarizes the five innovative principles of thematic landscape in the branded rural environment for the research topic: the social culture of the landscape theme,the regional characteristics of the landscape elements,the brand normativity of the landscape symbol,the public recognition of the landscape sequence,the identity association of the landscape experience,and the four major design methods: establishing the brand landscape theme,screening cultural landscape symbols,coordinating the standardized landscape environment,predicting the identifiable landscape experience,learning from it,extracting and summarizing the desirable innovation points.Guide the example design that follows.Finally,the empirical case selected in this paper is Shenquan Village,Jia County,Shaanxi Province,through a series of work such as project background research,on-site visits,site status quo research and judgment,and theme feature excavation,the new ideas of "Northern Shaanxi Folk Impression Land" theme landscape design of Shenquan Village are analyzed and sorted out,and the brand design is applied to practice from different landscape directions of the village,and finally the prospect of branded rural design of thematic landscape.Combining theories and examples,this paper is involved in the construction of branded countryside from the perspective of thematic micro-landscape,and theoretically provides innovation and reference for the construction under the deep and multi-dimensional development needs of rural environmental design in the future.At the same time,in reality,it will promote rural branding and thematic micro landscape construction,which has certain significance in promoting inheritance.