Research On Landscape Design Strategy Of Pharmaceutical Enterprises Based On Arousal Theory

With the development of this times,environmental psychology has received more and more attention.It is based on the theories of psychology and behavior science,and it is an in-depth study of the interdependence and mutual influence between human and nature,and how they change people’s behavior,emotions,etc.As an important theory of environmental psychology,arousal theory also plays an remarkable guiding role in the development of environment.With the continuous rise of GDP,employees in industrial enterprises are earning more and more income,but their working and living conditions still need to be improved.Pharmaceutical enterprise as one of the pillar industries of manufacturing industry,the problems of landscape environment can not be ignored.In addition to paying attention to the humanistic care and psychological counseling of employees,we should also start from the perspective of environmental psychology,and strive to improve the landscape environment of the factory area of industrial enterprises,in order to create a comfortable environment.How to integrate the arousal theory with the environment landscape design of pharmaceutical industry parks is an significant topic that must be discussed for the mental health of employees and the good development of enterprises.This thesis aims to make an deep down analysis of arousal theory and how the working and living environment of pharmaceutical companies affects employees’ emotions,physical health and well-being.Look for a workplace that can meet the mental and physical needs of employees in order to promote the company’s growth and profitability.Through in-depth research on the characteristics of pharmaceutical enterprises,employees’ psychological needs and cognition of landscape space,so that we can make a better understanding of employees’ psychological needs for workplace landscape in a specific environment.Combining case analysis,investigation and other methods,using arousal theory to solve these problems.This thesis proposes a series of effective design strategies based on arousal theory,deeply analyzes the psychological factors of applicable groups,and not only takes into account the emotional and visual needs of employees,but also pays attention to improving arousal level,so as to meet people’s psychological needs while improving the landscape environment of the factory.According to the strategic planning of Yantai Branch of Shiyao Group,penetrate into a exploration and implementation of more refined landscape design,in order to improve the beauty and function of the whole workplace,explore the effectiveness of environmental landscape design of pharmaceutical enterprises through design practice.