| NH Company is one of the typical aviation enterprises with heavy assets,low profits,high liabilities,and fierce competition.The normal operation of the company’s capital needs solely rely on self accumulation is far from enough,and the rationality and effectiveness of financing strategies directly affect the operation and development of the enterprise.Under the combined influence of the new leasing standards issued at the end of 2018 and the COVID-19 that broke out at the end of 2019,the financing difficulty of NH companies has further increased.After the relaxation of epidemic control,the impact of the epidemic no longer exists,but market uncertainty factors continue to affect enterprises,which makes the research on optimizing financing strategies of NH Company significant under the combined influence.Taking NH aviation enterprises as an example,based on the adverse impact of the COVID-19 plus the new leasing standards on aviation enterprises,this paper uses the financial analysis system for management,combined with the capital structure theory and the Z-index analysis method,to analyze and evaluate the current financing strategies and shortcomings of NH companies,and propose optimized financing strategies and measures.The research findings are as follows:(1)Under the superposition of the COVID-19 and the new leasing standards,aviation enterprises have significantly increased their financing risks and difficulties,and need more robust financing strategies;(2)NH Company’s current financing strategy is radical,with insufficient operating cash flow,too large proportion of short-term debt Financing,too narrow financing channels,and too high financing risks;(3)The optimized financing strategy of NH company should adopt a radical and moderate oriented approach;(4)The corresponding financing strategy optimization measures include: increasing operational cash flow to enhance the level of endogenous financing;Moderately reduce the proportion of debt Financing,especially short-term debt Financing,to optimize the financing structure;Actively expand non debt Financing channels to improve the level of external financing;Reduce financing risks to improve the robustness of financing strategies. |