Research On The Causes And Countermeasures Of Financing Difficulties Of Small And Medium Sized Enterprises

In the current tense and severe economic situation,the shortage of funds of small and medium-sized enterprises has generally intensified,and the profit space has narrowed.The financing problem of small and medium-sized enterprises has once again become the focus.The financing of small and medium-sized enterprises is a topic of common concern all over the world.Whether in developed countries or developing countries,small and medium-sized enterprises are an important part of a country’s national economy.The development of small and medium-sized enterprises has a great impact on the national economy.China’s market economic system is not yet perfect,and a reasonable and perfect financial system has not yet been formed.Due to the high financing cost,low credit rating,single financing mode and relatively narrow financing channels of small and medium-sized enterprises,as well as government policies are not in place and other reasons,it is difficult for small and medium-sized enterprises to obtain financing.At the beginning of 2020,the sudden New Coronavirus had eroded the whole world and had a serious impact on the world economy.As China’s largest manufacturing country,COVID-19 has had a certain impact on the manufacturing industry chain and supply chain.Small and medium-sized enterprises with weak strength can be said to be of vital importance.Most SMEs face the risk of capital chain interruption.With the increasing downward pressure of the world’s macro-economy,the market once stagnated,which makes the problem of enterprise financing more serious.In this paper,through the theoretical basis combined with the method of case analysis,according to the operation of J company,focusing on the causes and Countermeasures of financing difficulties of small and medium-sized enterprises.Firstly,it summarizes the market background and financing status of SMEs in China in the literature review,introduces the status quo and future development trend of SMEs in recent years through industry data,national policies(environmental protection)and technical regulations,and focuses on the status quo,methods and channels of SMEs financing.Using pest macro analysis method,this paper analyzes the whole external environment of J company,clarifies the development trend,and identifies the future opportunities and challenges.Then through the external factor evaluation model(EFE)analysis and internal factor evaluation model(IFE)analysis,this paper analyzes the financing status of J company,and evaluates it,so as to find out the optimal financing scheme of J company.At the end of the paper,it puts forward the implementation plan of financing strategy,and explains the ways and means of financing in detail,so as to provide a guarantee scheme for the further development of enterprises.In this paper,through the study of J company financing,we can provide reference for the company and its similar enterprises in the choice of financing strategy.