Research On The Marketing Strategy Of Environmental Protection Equipment Of Guizhou CTHJ Compan

With the rapid development of China’s social economy,environmental pollution issues have gradually become prominent,and the environmental protection industry has been included in the national strategic emerging industry.Among them,environmental protection equipment plays a key role in environmental pollution control projects.In recent years,China has continuously introduced various favorable policies,bringing good development prospects to the environmental protection industry.However,with it,an increasingly fierce competitive environment has emerged,and research on marketing strategies has become a focus of attention for environmental protection enterprises.Guizhou CTHJ Company is one of the backbone enterprises in the environmental protection industry in Guizhou Province.It is a medium-sized private enterprise mainly engaged in the research,development,manufacturing,and sales of environmental protection equipment.In order to further expand market share and provide support for future marketing activities,it is currently investing in and constructing an environmental protection equipment production park.In the context of both opportunities and challenges,companies should analyze the current marketing problems they face,combine their own advantages and marketing theories,and optimize their current marketing strategies in order to better grasp development opportunities,occupy market share,and improve their comprehensive competitiveness in competition.This article is based on STP theory and 4P theory,and adopts research methods such as literature analysis,interviews,and case analysis to analyze and optimize the marketing strategy of environmental protection equipment of Guizhou CTHJ Company.Firstly,an analysis is conducted on the marketing status of environmental protection equipment at CTHJ Company in Guizhou.Through interviews with company personnel,it is concluded that the target market positioning needs to be further clarified,product competitiveness needs to be improved,pricing and channel strategy methods are single,and the richness of promotion strategies needs to be improved.The reasons are analyzed to lay a foundation for the optimization of future marketing strategies.Secondly,by using PEST and SWOT analysis tools to analyze and summarize the macro and micro environment of Guizhou CTHJ Company,the potential market opportunities and threats faced by the company were identified.Finally,the STP theory was applied to provide a more precise market positioning for the company’s products,and further optimization of marketing strategies was carried out using the 4P theory in terms of products,prices,channels,and promotions.At the same time,relevant guarantees are provided for the implementation of marketing strategies from the aspects of marketing team,incentive system for R&D personnel,information technology,and funding,in order to achieve more effective implementation of the marketing strategy for environmental protection equipment of Guizhou CTHJ Company.Through the research of this paper,not only can the marketing strategy of environmental protection equipment of Guizhou CTHJ Company be optimized,providing reference for the company’s next market expansion,but also providing reference significance for the development of other private enterprises of the same type and scale.