Research On The Design Of Guidance System Of Zhenjiang Mountain Scenic Area Under The Guidance Of Culture

Tourist scenic guide system is a service infrastructure product that provides scenic information and tour guidance,and is an important part of a complete scenic area.Zhenjiang Mountain Scenic Area is the most famous humanistic scenic spot in the region and contains complex and diverse cultural resources.In the context of rapid development of science and technology and deep integration of culture and tourism,this study proposes a culturally oriented design of scenic guide system in Zhenjiang Mountain Scenic Area,aiming to explore how to organically integrate different types of culture into the appearance and function of the guide product,so that it can have multiple cultural characteristics and provide visitors with a better guide experience.Firstly,through case study and field research,we explore the current situation of scenic spots at home and abroad and the scenic guide system of Zhenjiang Mountain,and clarify that the existing problems are not significant cultural characteristics and single function and form.Secondly,we take appearance and function as the entry point of scenic guide system design,analyze the mapping relationship between different classifications of culture and the product composition of scenic guide system through literature research and other methods,and construct a transformation model of scenic guide system design under cultural orientation based on this to guide the subsequent design practice.Then,the cultural resources system of Zhenjiang Mountain Scenic Area is established by using literature research,network collection and field research,and the characteristics of Mountain Scenic Area are summarized and analyzed,and the cultural evaluation indexes are clarified through focus groups and expert interviews,and the cultural elements that meet the indexes are selected and integrated into the appearance and functional design of the scenic guide system to complete the series product design scheme of Zhenjiang Mountain Scenic Area guide system.Finally,the design scheme was compared with the existing scenic guide system of Zhenjiang Mountain by using factor analysis and weighted scoring,and it was concluded that the design scheme was better than the existing scenic guide system products in terms of culture,practicality,innovation,aesthetics and experience,which made it clear that the design transformation model was effective and the design scheme was reasonable.Through the design research of cultural orientation and scenic guide system,this paper establishes a transformation model for the design of scenic guide system under cultural orientation,puts forward targeted design principles and strategies,and provides design ideas and optimization directions for the design of guide system of other scenic spots of the same type that can be referred to.In the process of the study,the cultural resource system of Zhenjiang Mountain Scenic Area was constructed,the general characteristics of Mountain Scenic Area were refined,and the cultural research content of Mountain Scenic Area was enriched.