Study On The Practice Of Marketing Classification Of XPENG Automobile In Hainan

The automobile industry is undergoing a transition from the traditionally fuel-powered era to the intelligent electric vehicle era,and XPENG Motors,as one of the first new forces in the Hainan market,has taken intelligent and technological advantages to target the mid-to-high-end consumer market with high cost-effectiveness.Although the new energy vehicles have an excellent policy environment and use scenarios in Hainan Province,the market share of XPENG Motors in Hainan has been lower than the national average for three consecutive years.With the arrival of the post-subsidy era and the approaching timetable for banning the sale of fuel vehicles in Hainan Province in 2030,more and more new energy vehicle brands have entered the Hainan market,and the competition has become increasingly fierce.Through the research of marketing classification and stratification practice on XPENG Motors in Hainan market,it can help to break through the siege,increase sales and solve the problem of low market share for XPENG.Based on many years of management and marketing experience in the automobile industry,combined with MBA theory learning and research,and applying the classification and stratification methods,I have carried out the marketing practice of XPENG Motors in Hainan Province.Through a deep analysis of its sales performance,customer age,purchasing power,preferences and other data,I have found that XPENG Motors has low awareness,weak product competitiveness,and insufficient service level.On this basis,I would like to propose such conductive measures as expanding online and offline channels,reasonably matching product packages,optimizing organizational structure and improving after-sales service quality.Then,with the basic theory of classification and stratification management,a marketing strategy capable of solving the problem of improving the market share of XPENG Motors has been formulated and applied.At the same time,the supporting measures for implementing the marketing strategy are also discussed.After the practice research,the effectiveness of the classification and stratification theory in the field of marketing was verified,and a successful case of promotion in the automobile industry was provided.This research provides guidance for the successful marketing of XPENG Motors in the Hainan market,and practical reference experience for other automobile companies in the marketing field.China’s automobile industry has the world’s largest market,production and sales volume.With the rise of new energy vehicles,exploring more suitable ways of marketing for new energy vehicles has become particularly important.Therefore,marketing classification and stratification practice on XPENG Motors in Hainan market can provide effective marketing strategies for new energy vehicle companies.Not only that,this research also helps to promote the construction of the Hainan Free Trade Port,create a more sustainable environment,help achieve the grand goal of "carbon peak" in 2030,and thus build a green development model.