Research On New Media Marketing Strategy Of F Branch Of W Kitchen Appliance

With the rapid development of digital technology,new media has been widely used in our daily life,completely changing the way we obtain information.The rise of new media has also made the marketing models of enterprises more and more diversified.Compared with traditional marketing strategies,the emergence of new media marketing not only provides more marketing channel options,but also can reduce marketing costs,strengthen the interaction between merchants and customers,and achieve large-scale advertising.Therefore,enterprises pay more and more attention to new media marketing.New media marketing is not only a product of the development of the information society,but also an important strategic means for enterprises to play an effective role and occupy more market share,and is widely used in various industries.In the context of new media,as a retail enterprise of kitchen appliances,W Kitchen Electric F Branch,how to use new media marketing,a new marketing method,to formulate a scientific and reasonable marketing strategy to promote the promotion of the W Kitchen Electric brand,is has become a topic of great practical significance.Starting from the general environment of the new media era,combined with the analysis method of SIVA marketing theory and SICAS consumer behavior model,this article analyzes the marketing status of W Kitchen Appliance F Branch,and proposes a new media marketing strategy suitable for enterprises to help enterprises comprehensively improve marketing Strategy.The article first uses the consumer behavior model SICAS in the digital age to analyze,and adopts the method of in-depth interviews,from the five dimensions of user perception,interest generation,connection establishment,action purchase,and experience sharing to analyze the marketing problems of W Kitchen Electric F Branch Describe the analysis.Secondly,in terms of marketing content and dissemination,the article uses the SIVA marketing theory suitable for the new media marketing era as a reference to build a new media marketing system for W Kitchen Electric F Branch,from four aspects: solutions,information,value,and access.Links to design marketing strategies to form a closed-loop and timely response to the new media marketing organization.Finally,the article puts forward the guarantee measures for the new media marketing operation of the W kitchen electric F branch.The new media marketing activities of the F branch of W Electric Appliances involve many issues in the field of marketing.The new media marketing research combining SIVA theory and SICAS model can further dig into the essence of consumer behavior and propose marketing strategies that are more in line with market reality.This will help the continuous innovation and development of marketing theory,provide richer and more diverse resources and experience for the development of the marketing field,and help companies better grasp market opportunities and improve market competitiveness and market share.Therefore,this kind of research has very important theoretical and practical value,and it is worthy of further research and promotion.