Research On The Competitive Strategy Of Kangpaisi’ RV Business

RV tourism has progressively become one of the most significant forms of travel in recent years,driven by domestic travel demand,which significantly raises the need for RVs on the market.The industry formerly turned its attention to how to capitalise on the self-driving tourism market to grow the RV sector.Rongcheng Kangpaisi New Energy Vehicle Co.,Ltd.does not give the domestic market adequate attention in light of the new situation of the domestic market’s rapid expansion.The original RV operation style has difficulty adapting to the changing demands of the market,and issues like product homogeneity and a weak supporting infrastructure start to show up.How can Kangpaisi RV’s market presence and competitiveness be improved? The company is currently dealing with a significant issue in this area.This thesis developed the appropriate implementation plan for the competitive strategy of the RV business by analysing the risks and other issues encountered by kangpaisi in the process of producing and marketing RVs.This thesis also provided significant reference value and reference significance for the research on the competitive strategy of kangpaisi and similar RV companies,and formed an effective demonstration effect,which promoted the vigourous development of China.This thesis follows the thinking and framework of strategic management theory,combined with domestic and foreign research status,using PEST model,Porter’s five forces analysis,EFE matrix,IFE matrix,SWOT matrix,QSPM matrix,and other relevant theoretical tools,the production and marketing status of kangpaisi company RV business in-depth analysis,using questionnaire survey,field visits,and other methods.Various strategies and measures of kangpaisi company in the process of RV business competition are optimised and put forwards,which provides useful reference for the RV business development decision,when combined with the macro environment,industry environment,and micro environment.The following findings are drawn from the research: First,despite the RV market’s promising future due to the domestic tourism industry’s rapid growth,kangpaisi RV business is at a competitive disadvantage because its original business operation model is difficult to adapt to the demands of the modern era.As a result,business competition strategy optimisation is imminent;Second,there are numerous issues with the Kangpaisi Corporation,including a lack of focus on the home market,uniformity of the product line,and a weak support infrastructure.The third step is to identify thekangpaisi company RV business prefered strategic plan as "differentiation strategy" in order to boost the enterprise’s innovation vitality,boost the enterprise development confidence,and prepare the enterprise to deal with opportunities and challenges in the competitive market.In light of the aforementioned issues,as well as the analysis of "differentiated competition strategy",this thesis proposes a competitive strategy to optimise kangpaisi RV business,such as optimize human resource allocation,increase research and development management efforts,improve production management level,innovate marketing development models,stimulate brand effectiveness innovation,reduce enterprise assets and liabilities,and so on,in order to strengthen kangpaisi’s competitive advantage in the RV industry chain.RV business development has laid a solid foundation for the company’s future.