Research On The Impact Of New Energy Vehicle Subsidy Policy On BYD Company Performance

With the rapid development of economy,people’s living standards and consumption concept have also changed accordingly,and people’s demand for energy-saving and environment-friendly high-tech products is also increasing.Nowadays,new energy vehicles have won more and more consumer recognition around the world,and have been widely popularized and applied.As the world’s largest market for new energy vehicles,China has introduced a series of subsidy policies for new energy vehicles in recent years,advocating green and low-carbon and environmental protection is an important reason for the rapid development of China’s new energy vehicle industry.However,from the current market development situation,due to the technical barriers,the withdrawal of subsidy policies and other factors restricted,enterprises have to seek new development in this situation.Therefore,it is very necessary to explore the impact of the subsidy policy of new energy vehicles on business performance and investigate the dependence of enterprises on the subsidy policy.To give some enlightenment to the current development situation and provide reasonable suggestions for the further formulation of the new energy vehicle industry policy.This thesis is based on the theory of externalities,stakeholders and government intervention theory,analyzes the development situation of new energy automobile industry today and the development of new energy automobile subsidy policy,and by combing the government subsidies for new energy automobile company performance related literature,explore the nature of new energy automobile subsidy policy on enterprise performance.Then,conduct a case study of BYD Company,firstly,briefly introduce BYD,and analyze the type and scale of subsidies;then use qualitative and quantitative analysis,further analyze the financial performance,innovation performance,social performance and environmental performance,and analyze the changes of enterprise performance under the effect of no government subsidy.Finally,it is concluded that the subsidy policy has a weak impact on financial performance and a significant impact on innovation performance,social performance and environmental performance.Overall,the subsidy policy has a certain impact on enterprise performance.