Innovation And Research Of Packaging Design Under Multi-sensory Experiences

With the development of economy and the progress of ideas,fruit,as a representative of healthy food,has become an important part of modern family non-staple food.Among them,southern Jiangxi navel orange occupies a large share in the fruit market.With the improvement of consumption power,consumers have a higher demand for the quality,variety and category of commodities.However,in the southern Jiangxi navel orange market,its packaging is generally homogenized,which makes it difficult to play its variety market advantages.Therefore,this paper puts forward the innovative design of the packaging of Jiangxi navel orange by using the multi-sensory concept,so as to improve the sensory stimulation of the packaging to consumers and deepen the psychological impact of sensory experience in the shopping process.While meeting the psychological needs of consumers,this regional excellent varieties of Jiangxi navel orange can establish greater sales advantages and higher market positioning.In this paper,through comparative analysis,literature research,cross research and other methods to carry out the multi-sensory experience innovation and research on the packaging of Jiangxi navel orange.Firstly,by analyzing the relationship and influence between multi-sensory experience and packaging design,the theory of sensory and perception and multi-sensory experience design are summarized,and the relationship between packaging design,sensory experience and consumer psychology is studied to understand the characteristics and differences of consumer psychology and analyze the influence of multi-sensory experience on consumer psychology and packaging design.Secondly,it studied the packaging design theory of Jiangxi navel orange under multi-sensory experience,and analyzed the structure,material,process,visual and cultural elements that should be included in the innovation practice.The design principles of culture,function,aesthetics,economy and appropriateness should be made clear under the multi-sensory innovation of the packaging of Jiangxi navel orange.In addition,it describes how to use multi-sensory experience design method to carry out packaging innovation from the direction of vision,touch,smell,taste and hearing.Then,interactive packaging design method and visual hammer design method are supplemented to form the theoretical basis of design.Finally,on this basis,according to the design process,the design positioning is clarified,the design scheme is generated,and the multi-sensory experience innovation and practice is carried out on the packaging of Gannan navel orange and its derivatives,and the design evaluation is completed.Through induction,it is found that the systematic use of multi-sensory experience design concept can provide a new strategy for the packaging innovation of Jiangxi navel orange.Through enriching sensory channels,the packaging can strengthen the sensory stimulation of consumers and meet the psychological needs of consumers.It can be seen from the design practice that adding multi-sensory experience can provide a new packaging method for Gannan navel orange,improve its variety market competitiveness,transform variety advantages into sales advantages more efficiently,and avoid the existing homogeneity and other problems.