An Evaluation System For Automotive HUD Design Driven By User Experience Needs System Construction

Since 2011,"autonomous driving" and "non-driving" have become terms frequently mentioned by the automobile industry and consumers.At the same time,the intelligent problem of automobile display system has also attracted much attention.In order to meet users’ demands for safety,convenience and real-time,automobile HUD design technology came into being.HUD,the abbreviation of Head Up Display,is a high-tech head-up display system,which can directly project important driving information such as vehicle speed and navigation into the driver’s field of vision without looking away.This technology makes it easier for drivers to master real-time information and reduce distraction,thus improving driving safety.With the passage of time,automobile HUD has become a hot topic of common concern for designers and users.With the increasing diversification of user experience requirements,how to evaluate the design of automobile HUD more intuitively has become a key issue in the design of automobile HUD system.Therefore,exploring the evaluation method of automobile HUD design based on user experience requirements has become an important research direction in the field of automobile HUD design.Therefore,this thesis takes the construction of the evaluation system of automobile HUD experience design driven by user experience demand as the theme,and based on the driving factors of user experience demand,adopts the research methods of literature research,Delphi method,AHP method,case analysis method and TOPSIS method to construct the evaluation system of automobile HUD design driven by user experience demand.This thesis will be divided into the following five parts to study: the first part is the basic theory and research framework.Starting from the concept of user experience demand,it combines the "three-layer structure model" proposed by Professor Ge Zhonglie with AHP method and TOPSIS method as the theoretical basis,scientifically divides the types of user experience demand,accurately obtains the priority of demand,and objectively evaluates the design scheme;The second part is the element division of design evaluation,which integrates and permeates the three-layer structure model,AHP method and TOPSIS method put forward by Professor Ge Lizhong,builds a product evaluation model,and divides the dimension attributes of automobile HUD experience design evaluation.The third part is the design of user experience demand evaluation system.Delphi method is used to score the experience demand factors in the user experience demand model of automobile HUD,and AHP is used to calculate its weight,and finally the user demand-driven evaluation system of automobile HUD experience design is established.The fourth part is the verification research part,which takes the evaluation system of automobile HUD user experience demand established above as an empirical example,uses Delphi method to score the HUD of five listed models,and calculates their user satisfaction with TOPSIS method;The fifth part is the research review and prospect,summarizing the research conclusions and limitations of this thesis.In this thesis,an automobile HUD design evaluation system based on user experience is proposed and constructed,which has remarkable effectiveness and important practical significance.Based on the comprehensive theoretical analysis and practical application of the experience design of automobile HUD,this study puts forward a new method of automobile HUD design evaluation based on user experience requirements.This method can be used to evaluate the user experience design of automobile HUD.By ranking and analyzing the advantages and disadvantages of user experience design of automobile HUD,or comparing and selecting alternative schemes,the quality of experience design can be evaluated.In addition,the application of this evaluation model can also provide valuable reference for automobile HUD design and promote the further development of automobile HUD design field.