Research On Travel Choice Behavior Of Air Passengers Based On Disaggregate Model

Tourism transportation industry is one of the three pillar industries of tourism,and tourism has maintained a positive correlation development.In the tourism transportation industry,air travel has become the preferred mode of transportation for long-distance travel because of its short travel time,good in-flight service,visual enjoyment and many other advantages.With the rapid increase of urban car ownership,urban traffic congestion is serious,and air travel often faces the dilemma of "flying in the middle and blocking on both sides".Coupled with the increasing perfection of the national high-speed rail network,the "eight horizontal and eight vertical" high-speed rail network has an inevitable impact on the civil aviation industry.Therefore,the study of air passenger travel choice behavior and influencing factors is helpful to optimize the airport collection and distribution system,improve the travel experience of air passengers,and enhance the competitiveness of civil aviation itself.By means of literature research and questionnaire survey,this paper builds the Disaggregate Model to analyze the behavioral characteristics and influencing factors of air passengers’ travel choice at Shijiazhuang Airport.The results show that the travel mode of air passengers in Shijiazhuang Airport presents the characteristics of "car main and bus sharing rate is low".The main factors influencing air passengers’ choice of travel mode are travel purpose and monthly income,while the secondary factors are vehicle availability,source of expenses,number of passengers,number of luggage,weather conditions,and familiarity with the flight process.Gender,age,education level,occupation,travel with the elderly and children,and other factors have no significant influence on air passengers’ choice of travel mode.Finally,combined with the travel choice behavior of air passengers,the paper summarizes the problems existing in the collection and distribution system of Shijiazhuang Airport,such as the service quality of the collection and distribution system needs to be improved,the transportation mode of the collection and distribution system is relatively simple,and the public transportation system needs to be improved.In view of these problems,combined with the influencing factors,put forward the optimization of Shijiazhuang airport collection and distribution suggestions.This study focuses on the "small traffic" of air passengers arriving and leaving the airport,and improves the research on the travel mode of tourism transportation,which is conducive to the effective improvement of air passengers’ "door-to-door" travel experience and the in-depth development of "aviation + tourism" mode.