Research On Cultural And Creative Product Design Based On Kongtong Cultural Elements

Kongtong Mountain in Pingliang City,Gansu Province,the ancient Silk Road chokepoint,has been known as "the first Taoist mountain in the world" since ancient times.With its profound history and culture,Kongtong Mountain Scenic Area has nurtured Kongtong Taoist culture,Kongtong ancient architecture culture,Kongtong poetry art,Kongtong martial arts culture,Kongtong health culture and Kongtong ecological culture as one.However,there are many problems with the cultural and creative products of Kongtong Mountain tourist attractions,of which a large number of homogenized and low-end products around the ancient town are flooding the scenic spots."The research on the design of cultural and creative products based on the elements of Kongtong culture is a creative transformation project combining theoretical research and design practice.Taking Mount Kongtong,a famous Taoist mountain,as the research object,and the construction of the Yellow River National Park and the creative transformation and innovative development of the excellent Chinese traditional culture as the creative guideline,the study explores the innovative development of cultural tourism scenic spots in the context of cultural tourism integration from the perspective of design.First of all,we conducted on-site research and sorted out relevant information on Kongtong Mountain cultural tourism scenic spot,and analyzed the current situation of domestic and foreign cultural tourism scenic spots and summarized the elements of Kongtong culture.Secondly,we analyzed the problems in the design of existing cultural and creative products in the scenic spots and conducted field questionnaire research and user research to lay a theoretical foundation for the subsequent design practice.Finally,on the basis of the cultural elements of Kongtong,the four seasons scenery of Kongtong Mountain and the famous "Twelve Scenes of Kongtong" were refined and illustrated,and the entry point of "New Year" was used for "good gifts" and "fun".We also designed the "Good Gift" and "Fun" series of cultural and creative gift boxes,cultural and creative derivatives,and the interactive interface of APP to build a cultural and creative product with "Kongtong Culture" as the main element.We hope to provide innovative exploration for the tourism scenic spot of Kongtong Mountain in Pingliang,Gansu in the context of cultural tourism integration,and use the cultural and creative products with the main elements of Kongtong culture and the electronic medium of Ask Kongtong APP to enhance the attractiveness of Kongtong Mountain tourism scenic spot,expand the competitiveness of the scenic spot,and help the construction of digital scenic spot.