Study On The Improvement Of Marketing Strategy For MK Cadillac 4S Store

With the rapid development of China’s market economy and automobile industry,the passenger car market has experienced significant growth.Automobile companies have also flourished,constantly introducing innovative services and products to provide consumers with better choices.However,with the diversification of internet technology and consumer preferences,competition among automobile companies has become increasingly fierce.In order to achieve sustainable development,managers of automobile companies need to adjust their marketing strategies in a timely manner to adapt to changes in the market environment.Starting from the development trends of the passenger car market and the background of MK Cadillac’s 4S dealership,this article analyzes the current business situation and marketing strategies of MK Cadillac’s 4S dealership.By integrating theories such as integrated marketing,service marketing,and consumer behavior,it explores the problems existing in their marketing strategies.The article adopts PEST analysis and competitor analysis to study the macro-environment and competitive environment of MK Cadillac’s 4S dealership,identifying directions for improving their marketing strategies.Additionally,through a questionnaire survey of target customers,it investigates their evaluation of MK Cadillac’s 4S dealership’s marketing strategies and preferences in automobile consumption behavior.Based on the analysis and research,this article proposes a marketing strategy improvement plan.Taking the 4P marketing strategy as the main line and the service marketing strategy as the auxiliary,the article designs product strategies in two aspects: product differentiation and product experience based on the needs of target customers.With consideration of automotive-derived products or services,the article adopts a price strategy that enhances financial purchase attractiveness and strengthens derivative service bundling pricing.To improve purchase and promotion channels,the article proposes an optimized online and offline channel strategy.With experience activities and accurate promotion information as the key,the article proposes a promotion strategy that aims to trigger consumer behavior.By optimizing service processes and displays,the article formulates a more refined service marketing strategy.By improving the company’s marketing system,enhancing customer satisfaction,forming its own competitive advantages,the article aims to improve the company’s profitability and provide reference for business managers in the industry.