Research On Apple Product Packaging Design Based On Multi-dimensional User Experience

With the increasing improvement of modern consumption level and the gradual change of consumption concept,people have surpassed the most basic material needs when selecting and purchasing goods,and the emotional design based on the multi-dimensional experience of consumers has become the development trend of the current product design.Apple inc.(Apple)attaches great importance to user multi-dimensional experience,and implements the idea of perfection and perfection in Apple product design.From beginning to end,the product in the field of commercial design has achieved remarkable achievements.As the "silent salesman" of goods,packaging has the same role that cannot be ignored in the complete product design process.This paper takes apple product packaging design from the perspective of multi-dimensional experience as the research object,expounds the concept of multi-dimensional experience and Apple product packaging design,and through the reading and analysis of literature,specific case study,system induction and other methods,analyzes the research status of product packaging design at home and abroad.Taking Apple product packaging as a typical research case,the product packaging design characteristics,development process and its design innovation are summarized.on this basis,The author takes the user’s multi-dimensional experience as the entry point,Combined with the current hot topics such as "unpacking craze","immersive unpacking","unpacking ceremony sense" and so on,To trigger research interest,Focusing on the user’s sensory,emotional,psychological,and social dimensions,Out of "multidimensional experience of user and packaging interface design","multi-dimensional experience of user and packaging product design","multi-dimensional experience of user and packaging service design","multi-dimensional experience of user and packaging brand image design" as the main research directions,Conduct an in-depth study of Apple product packaging design,To a certain extent,it provides a new design idea for the packaging design of similar products in China.Based on a large number of literature research and theoretical basis,this paper will be in the fourth chapter through the most representative packaging design of Apple ——i Mac 2021 product packaging research,with more specific intuitive way,for the reader of Apple design idea,pursue the ultimate user experience and brand behind product design concept and action,to open the creative ideas of product packaging design,thus trigger the design of relevant practitioners at home and abroad,promote the development of the same type of product packaging design at home and abroad.This paper aims to interpret the user’s "unpacking experience" from a multi-dimensional perspective,and hope that the research of this topic can provide ideas and reference for the packaging design of similar products at home and abroad.