Based On The User Experience About The Practicability Of Product Packaging Design

With the development of social economy and the improvement of human aesthetic,packaging is no longer just the product have the effect of protection and convenient to carry.Product marketing,brand image and improve the enterprise reputation,and so on are with packing has been crucial to packaging design is becoming more and more attention.How does a product packaging in the increasingly fierce market competition emerged as the designer and enterprise focus.One of the crevasse is enterprise products to open the market,get the favour of consumer,it must consider the public the importance of user experience.Now the focus of the product packaging is no longer just packaging appearance,more humanity,rationalization,emotional,and how to let the consumer psychological physiology of resonance.This paper mainly tells the user experience and the basic concept of product packaging design,product packaging design,and combines the user experience to talk about.Research important composition and influence factors of packaging design the user experience is more advantageous to understand consumer demand of the masses.Learning human-oriented packaging design helps to design a reasonable combining humanistic work.Second part this paper also expounds the user experience of the development of the packaging design trends,analyzes its characteristics for designers also provides design practice for the enterprise marketing offers original ideas.