| The development of new energy vehicles is the only way for China to move from an automobile power to an automobile power.The purpose of this paper is to explore the future development trend and potential challenges of new energy vehicle modeling design on the basis of studying consumers’ aesthetic preferences and cognition of new energy vehicle modeling design.In the study,the definition,styling characteristics and the importance of styling design of new energy vehicles are firstly outlined,and then the research ideas and methods of Q method are introduced,and the attitude and preference of consumers are analyzed by using this method.On the basis of user research,the main trends and development directions of future new energy vehicle styling design are discussed,and the opportunities and future challenges of innovative design are put forward accordingly.Finally,through the analysis and implementation of conceptual design practice,a series of new energy vehicle modeling conceptual design strategies are proposed.The main innovation point of this paper is the indepth study of consumers’ aesthetic preferences and cognition of new energy vehicle modeling design,and combined with the market,automobile brand owners and automobile designers and other perspectives put forward the future development direction and design strategy of new energy vehicle modeling design.At the same time,through the implementation of the concept design of the vehicle,the future development of new energy vehicle design to provide forwardlooking and guiding design ideas and directions,promote the innovation and development of new energy vehicle modeling design,to achieve new energy vehicles in the development of the automobile industry on the curve overtaking. |
