Research On Marketing Strategy Optimization Of WB Electric Transmission And Distribution Equipment

With the change of times,social development and market changes,transmission and distribution equipment manufacturing enterprises are also facing great changes.First,with the construction of intelligent transmission and distribution power plants,intelligent manufacturing and the concept of "Industry 4.0",the manufacturing industry is faced with problems such as insufficient management policies and technical capabilities.Second,under the macro background of the national implementation of the strategy of network power,the marketing model of major industries has also undergone significant changes,and they are exploring new Internet marketing models.Third,the further increase of state investment in power grids and the rise of various emerging fields such as new energy and big data have driven the steady growth of the transmission and distribution equipment industry and provided new market opportunities for transmission and distribution equipment manufacturers.WB Electric Company,facing three major changes in the industry,needs to keep up with the pace of development in the new era and explore new product marketing models.WB Electric Co.,LTD.,founded in 1994,mainly produces transmission and distribution equipment and oriented silicon steel products.At present,it has formed an integrated industrial chain of "from oriented silicon steel to transformer to box-type substation and complete sets of electrical equipment".This paper mainly explores the optimization strategy of WB Electric Company’s transmission and distribution equipment marketing under the background of new era and new market,and solves the existing problems of the current enterprise’s transmission and distribution equipment marketing,so that the enterprise can better complete the transformation and remain invincible in the industry.This paper takes marketing theories as guidance,integrates the research results of domestic and foreign scholars,analyzes the internal and external environment of WB Electric Company,puts forward the existing problems in the company’s transmission and distribution equipment marketing strategy,and provides an optimization plan for WB Electric Company’s transmission and distribution equipment marketing.Firstly,the research background and significance of this topic are discussed,and the domestic and foreign research results in marketing,network marketing,industrial product marketing and other fields are sorted out,and the theories of marketing,marketing management,marketing strategy optimization are discussed.Secondly,the paper briefly analyzes the market of WB power Company’s power transmission and transformation products.Using PEST environment analysis,SWOT analysis model,key factor analysis and other methods,carried out a comprehensive analysis of the company’s marketing environment and related research and analysis,and finally obtained the five existing problems of WB Company’s transmission and distribution equipment marketing strategy.On this basis,aiming at the existing problems,Five kinds of corresponding optimization countermeasures and corresponding execution guarantee are given respectively.This paper studies the marketing strategy optimization of WB Electric Power transmission and distribution equipment,hoping to solve some problems encountered in the development process of the enterprise,so as to improve the company’s marketing strength,brand awareness and market competitiveness,so as to achieve the sustainable development of the company.