New Energy Vehicle Development Strategy Study Of Company B

In 2012,the State Council issued the "Energy-saving and New Energy Automotive Industry Development Plan(2012-2020)",which determined the development direction of China’s new energy vehicles with pure electric drive.After more than ten years of development,China has made great achievements in the development of the new energy vehicle industry,and has become the leader in the development of the global new energy vehicle industry.The penetration rate of new energy passenger cars in China will enter an accelerated stage in 2020,and the penetration rate of new energy passenger cars in China will reach 27.6%in the year 2022.Company B,as the first Chinese company to layout new energy vehicles and related industries,has taken the lead in the global new energy vehicle field with its own technology and supply chain advantages brought by its own vertical integration model.2022 Company B ’s annual sales of new energy vehicles are 1,863,500 units,a year-on-year surge of 208.64%,and it has become the global champion of new energy vehicle sales.With the advent of the rapid development period of the new energy vehicle industry,it is also increasingly important for companies to expand their cost advantages,diversify their development and explore international markets.This paper takes Company B automotive industry as a research case,through PEST and Porter model,the external environment of new energy industry is analyzed in detail,and the opportunities and threats faced by the enterprise are summarized;and through the introduction of Company B and its new energy automobile industry,as well as the analysis of production,R&D,marketing,finance and core competitiveness,the internal strengths and weaknesses of the enterprise are summarized.Finally,through SWOT and QSPM matrix analysis,Company B has chosen the development direction of cost leadership as the core strategy for the development of Company B ’s new energy vehicles,supplemented by internationalization and internationalization,and proposed measures to guarantee the implementation of the strategy in four aspects,such as optimizing organizational structure,improving R&D investment,reducing financial risks and strengthening industrial synergy,hoping to provide some assistance for the better development of Company B’s new energy vehicle industry.At the same time,Company B,as a leading corporation in the new-energy automotive industry,also hopes to provide some help to other domestic new energy vehicle enterprises and crossborder car-making enterprises in the development strategy formulation through the study of Company B’s new energy vehicles and related industries,and jointly promote the development of China’s new energy vehicle industry.