Research On Innovation Performance Evaluation Of Home Furnishing Enterprises

With the country’s attention to the transformation and upgrading of traditio nal manufacturing enterprises,the scope of research on the transformation and upgrading of manufacturing enterprises in China is becoming more and more w ide,and the technologies related to the transformation and upgrading have also developed rapidly.However,in terms of innovation,China is still relatively w eak,and its innovation ability is insufficient.Many enterprises cannot improve their innovation ability by combining their own market positioning and market conditions.Therefore,compared with many manufacturing powers,China’s man ufacturing industry innovation capacity needs to be improved.With the advent of the era of big data,the development and application of big data increasingl y affect the production and operation activities of enterprises.Big Data encoura ges enterprises to accelerate the pace of innovation and provide multifaceted su pport for enterprise innovation.In this context,the customized production of h ome furnishing enterprises has been further developed.In order to meet the pe rsonalized needs of consumers and solve the contradiction between customized production and mass production,home furnishing enterprises must pay attention to the development of innovation ability.Innovation performance evaluation ca n help enterprises to find their own innovation deficiencies and form a more c omprehensive evaluation of their innovation ability,so as to help enterprises to take targeted solutions,establish competitive advantages,and drive the improv ement of enterprise innovation performance.The article takes Shangpin Home Collection in the home industry as an e xample to evaluate its innovation performance.Shangpin Home Collection is a leading enterprise in the home industry.The evaluation of its innovation perfor mance can provide learning and reference experience for other enterprises,and also puts forward countermeasures for Shangpin Home Collection to further im prove its innovation performance.Firstly,the paper reads and summarizes the r esearch related to innovation performance,and deeply understands the evaluatio n of innovation performance;secondly,on the basis of rich theories,combined with the development characteristics of household enterprises,the innovation p erformance evaluation system is constructed,and nine indicators are selected to evaluate the innovation performance of enterprises.Finally,the current situatio n of innovation performance of Shangpin Home Collection is analyzed,and the innovation performance is evaluated vertically by entropy right method,and c ompared with the main competitors and the industry average,so as to further evaluate its innovation performance level.Through analysis,this paper found that there is still room for improvemen t in the following four aspects:insufficient adaptability of R&D projects;insuff icient attraction of R&D personnel;insufficient management level of R&D inve stment;and insufficient innovation output capacity.In view of these problems,this paper puts forward the corresponding countermeasures:Strengthen process management,improve innovation system;strengthen investment management,im prove assessment system;strengthen talent management,build incentive mechan ism;strengthen external cooperation and accumulate innovation resources.It is hoped to help enterprises to rationally allocate resources,improve the efficiency of resource utilization,and finally achieve further improvement of innovation performance and create value for enterprises.