Research On Design Optimization Of Digital Golf Product Line Based On Quality Attribute Interaction

As a product of the great changes in the traditional automobile industry,the smart connected car shoulders the mission of disrupting the industry and the high expectation of enterprise transformation.Smart Internet-connected vehicles are information technology products that combine intelligence and networking.Successful design of smart Internetconnected vehicle product lines can help traditional auto companies complete digital transformation faster,and traditional auto companies have seized the wave of the times and started the production of smart Internet-connected vehicle product lines.The digital golf product line is a typical new product line under the transformation of smart connected cars.In the process of launching new smart connected products,the coordination problem between the price and quality of the products and the product line timing launch are particularly prominent.Scholars from various disciplines have made many research contributions in the past for the field of product line pricing decisions,but among these studies,there is still a gap in research that can explain and describe the product line pricing decisions for the interaction of quality attributes in the smart connected car product line.In this paper,we investigate the study of optimal decision making for digital golf product line design based on quality attribute interactions from the perspective of smart connected car product lines.The optimal decision in the process of digital transformation of a company under the constraints of product quality,customer utility,corporate cost,and corporate profit is considered.The model in this paper is based on two main quality attributes and the interactions between them,namely,physical component quality attributes and smart component quality attributes,as well as connected component quality attributes that represent the interactions between the two main quality attributes;it then reveals the connotation of the transformation and upgrading of traditional automotive product lines to smart connected vehicle product lines,and finally performs model construction and solution analysis.When traditional automotive companies decide to carry out digital transformation and launch a smart connected car product line,the specific problem faced by the companies is what kind of time sequence to launch the new products.In this paper,we design a two-stage theoretical model construction for the problem of launching the smart connected car product line in time sequence,and discuss and summarize the solution results.The results of this paper show that the perception coefficient of consumers’ interaction with product quality attributes affects the profitability of enterprises,and enterprises need to insight or guide the interaction perception coefficient of consumers to be as high as possible within a certain range;digital transformation of automobile enterprises,which upgrading from traditional automobile product lines to smart connected automobile product lines,can bring higher profits to enterprises,and they should vigorously promote the digital transformation of traditional automobile The digital transformation of enterprises can bring more benefits to the society at the same time.When enterprises decide to carry out digital transformation,they will face the decision problem of time-series launch,and need to improve the effective commitment ability of enterprises,which can reduce the degree of erosion between different quality attributes and also improve the profit level of enterprises as a whole;when the relative patience degree of customers and enterprises for postponing the launch of products is greater,that is,customers have higher willingness to wait for the postponed products,at this time,enterprises in the process of postponing the launch The discount rate of profits generated is relatively lower,and enterprises should adopt the strategy of simultaneous launch.