| Since the 18 th National Congress of the Communist Party of China,socialism with Chinese characteristics has entered a new era,and my country’s economy has changed from high-speed development to high-quality development.Some enterprises have adhered to the call of the times,actively expand new businesses,and implement a diversified development strategy.In this process,Some enterprises have successfully developed,the scale of enterprises has achieved a qualitative leap,and some enterprises have failed to diversify,and they gradually decline.Nowadays,the new crown epidemic and trade frictions have brought huge impact on many industries.Many companies that focus on the main business have begun to consider using a diversified business model to meet the inherent risks and sustainable development of a single industry.How the enterprise should carry out diversified development has once again become an issue for entrepreneurs and extensive discussions in the academic community.In this article,Gree Electric,a more diversified process and a wide range of scope,is selected as research objects.It uses the dynamic cause and impact of the diversified development of Gree Electric on the diversified development of Gree Electric’s performance on the diversified development of Gree Electric.In 2012,Gree Electric took the first step in the diversified development.By analyzing the information disclosed by listed companies2012 to 2022 and the situation of the industry,it was found that Gree Electric’s choice of diversified development mainly reduced operating costs and integrated excellence.Matching resources,cultivating new growth points,achieving synergy effects,and resisting market risks.Subsequently,through the three perspectives of economic added value analysis,financial performance analysis,and non-financial performance analysis,the impact of the diversified development of Gree Electric on performance on performance.The conclusion shows that from 2012 to 2016,Gree Electric mainly carried out related diversified diversification around the field of home appliance manufacturing.The development of Huahua,opening up the upstream and downstream industrial chain,so that they have achieved qualitatively in terms of product costs and quality.The performance has increased year by year,bringing a lot of capital accumulation to enterprises.After 2016,Gree Electric has begun to carry out non-related diversification It involves the fields of communication equipment,semiconductor chips,and new energy sources.The scale of enterprises has been further improved,but the progress of new business is slow,and it still fails to bring economic benefits to enterprises.Based on the research conclusions,this article puts forward five optimization suggestions such as non-blind expansion,coordinated development of various businesses,deep excavation of potential profit growth points,paying attention to business management risks,and adjusting debt structure.Diversification is a topic that cannot be around when the development of the company’s growth.This article conducts case research on Gree Electric’s case,hoping to provide reference Drawing on the advantages and disadvantages of Gree Electric’s diversification development,combined with their actual situation,better formulate a diversified development strategy that suits them. |
