| With global economic integration and the rapid development of scientific and technological innovation,the level of innovation is gradually becoming the focus of international competition.With the implementation of China’s innovation-oriented strategy,school-enterprise cooperation has become one of the main ways to promote scientific and technological innovation.By cooperating with universities,enterprises can shorten the R & D cycle of key technologies,or directly obtain university scientific and technological achievements(especially advanced technology);colleges and universities have realized the transformation from R & D achievements to real productive forces in the form of school-enterprise cooperation.The number of scientific research achievements owned by universities in China is currently increasing,but the level of transformation is generally low.To continue to implement the innovation strategy and build an innovative country in China,it is important to explore the path of commercialization and promotion of universities’ scientific and technological achievements.In addition,the participation of enterprises in technology promotion can improve the visibility of the organization in the society,as well as obtain reasonable income,and in addition,it can extend the industrial chain route through the transformation of scientific and technological achievements,which can reduce the risk and gain more opportunities for them to expand the market.The transformation of university scientific and technological achievements into real productivity in the context of university-enterprise cooperation,which is a systematic and whole-chain process,as a key step in the transformation of achievements,the link of "commercial promotion" is very important.otherwise,once the emerging technology goes through a "market silence period" of a few months and a few decades,it will fade away because it is unable to enter the mainstream mass market.It has become a new topic to study how to commercialize scientific and technological achievements in colleges and universities and choose a scientific and reasonable promotion path.This thesis of dissertation first elaborates the background and significance of the study from the aspects of knowledge economy development and business innovation progress,and defines the concepts of university-business cooperation,scientific and technological achievements and technology commercialization and promotion through collecting relevant literature and data on university-business cooperation,transformation of scientific and technological achievements and modes of technology commercialization and promotion at home and abroad.Secondly,the current state of development of university scientific and technological achievements and the motivations for commercial promotion were analyzed,as well as the factors influencing the commercial promotion of university scientific and technological achievements from the point of view of universities,enterprises,government and the technology market.The working mechanism of each model is systematically analyzed.Finally,the index system of evaluating the mode of commercialization promotion of scientific and technological achievements in universities is established,and the three commercial promotion modes are evaluated and analyzed by Choquet fuzzy integral method.The empirical research takes the technology of preparing crude lead by solid phase electrolysis as the research object.The empirical results show that the commercial promotion mode of school-enterprise cooperation is more beneficial to the commercial promotion of the technological achievements,and has made a commercial promotion implementation plan for the preparation of crude lead by solid phase electrolysis.Through the research on the commercial promotion mode of scientific and technological achievements in colleges and universities under the background of university-enterprise cooperation,this paper helps enterprises to skillfully grasp the commercial promotion mechanism of scientific and technological achievements,broaden the transformation channels of scientific and technological achievements in colleges and universities,and improve the efficiency of the transformation of scientific and technological achievements in colleges and universities.and then improve the current situation of the transformation of scientific and technological achievements in colleges and universities,and finally achieve the steady improvement of economic strength. |