Research On The Transformation Strategy Of PPDAI To Loan Assistance Platform Under Strong Supervision

P2P network lending platform is an information intermediary that matches the investment and financing needs of individuals.During the development of P2 P industry in China,it is faced with problems such as inadequate supervision and poor self-discipline of the industry.In the process of barbaric development,malicious fraud,cashing difficulties and other problems are gradually exposed.Finally,the whole industry moves towards the end of liquidation and transformation.The transformation directions under the guidance of supervision include small loan companies,loan assistance platforms and diversion for licensed institutions.As the first officially operated P2 P platform in China,PPDai also actively responded to the policy guidance in the context of strong supervision and transformed to a loan assistance platform.This paper takes the auction loan as the specific research object.Based on the comparative advantage theory and the long tail theory,this paper believes that the loan assistance platform can give full play to the advantages of PPDai in terms of financial technology,customer flow and platform operation experience,and help licensed lending institutions such as banks to provide loans to long tail users whose traditional credit is difficult to effectively cover.The paper analyzes the regulatory transformation,core positioning,business model selection and internationalization strategy of the transformation of PPDai to loan assistance platform,and discusses the effectiveness of the implementation of the strategy.At the same time,this paper points out the policy uncertainty faced by PPDai after the transformation,the business challenges after the adjustment of the business model,the impact of the credit investigation business supervision on the business,and the pressure drop of the upper limit of the borrowing interest rate.Aiming at the problems faced by PPDai after the transformation,this paper puts forward targeted suggestions in the aspects of actively standardizing business,exploring asset light development mode,seeking low-cost financing channels,building a consumer finance ecosystem,and improving the security of system and data information.The successful transformation of PPDai in the context of the overall liquidation of the P2 P industry has provided enlightenment for the standardized development of China’s Internet Finance:(i)innovation and supervision should go hand in hand,(ii)digital technology can effectively help the development of Inclusive Finance,(iii)the protection of information privacy should also be taken into account in the process of technological development.