Research On Digital Transformation Strategy Of Schneider Electric (China)

According to the requirements of the Paris Agreement,the global response to climate change after 2020 needs to make unified arrangements.In 2020,China also made a commitment to the "double carbon" goal at the United Nations General Assembly to address climate change.Enterprises need to conduct low-carbon production,society achieve low-carbon life,reduce carbon emissions to achieve the goal of energy conservation and emission reduction.For energy consuming enterprises,we can build a clean energy and low carbon operation mode.Digital transformation is one of the effective ways to improve energy efficiency management and achieve the low carbon goals of enterprises and society.Schneider Electric is a leading enterprise in the electrical industry.How to combine the current wave of digital transformation with the current internal and external development environment of the company to carry out digital strategic transformation,maintain the leading position of digital technology in the industry,help the ecosystem to achieve energy-saving and low-carbon production,efficient operation and maintenance,and achieve self sustainable development is a topic worthy of consideration and research for Schneider Electric and domestic electrical brands.This paper takes Schneider Electric(China)as the research object,first describes the theories related to enterprise strategic management,enterprise strategic transformation,and enterprise digital transformation,then introduces the corresponding strategic analysis tools PEST analysis,Porter’s five forces analysis,and SWOT analysis,and fully analyzes Schneider Electric’s political,economic,social,and technical environment by using the strategic analysis tools.Summarize Schneider Electric’s current opportunities,threats,strengths and weaknesses in digital transformation through SWOT analysis,and then describe Schneider Electric’s digital strategic transformation design,subdivide it into strategic positioning,strategic objectives,business strategy and strategic transformation strategy,and propose Schneider Electric’s digital transformation guarantee in terms of organization,research and development,talent support,after-sales,corporate culture,and ecosystem construction.Through digital strategic transformation,Schneider Electric will help it break away from the conventional electric red sea competitive market,achieve sustainable development in China in the future,build a sustainable development ecosystem,empower customers,help enterprises achieve the goal of energy conservation and efficiency increase,integrate sustainable development into digital solutions,and provide safe,reliable,digital low carbon energy solutions can achieve the double carbon goals,so as to promote the common progress and sustainable common development of society.