The Research On Developing Strategy Of Schneider Electric (China)

With the increasing demand of energy and the growing intensity of energy crisis, energy management becomes a heated topic. The enhancement of world's environmental awareness also brings great opportunity to enterprises which have the capability of energy management. As an energy management specialist, Schneider Electric China will continue to play an active role in China's economic restructure and transformation of development mode and contribute to energy-saving and ejection-decreasing, which is in line with its mission of making the most of the energy.By analyzing the external and internal conditions of Schneider Electric China, and studying the company's strategy in great China, this paper aims to make the decision-making more efficient and the performance of company better.Many methods were applied to the analysis of the interior and exterior conditions of the company on the paper. Some strategic analysis tools were adopted. The company strategic positioning was done by the analysis. Active competition growth, the one strategy and the Innovation Strategy was chosen to adapt environment and conditions from interior and exterior. The company's basic competitive strategy and functional strategy were described. Finally, the advice for the company's measure which will protect the strategy , how to carve out the new model ,how to prove the working efficiency ,how to enhance the core product station , how to develop the total solution business, and how to decide the annex direction .The analysis methods, tools, and conclusions have a great significance on Schneider Electric China's strategy development, and are also illuminating companies in this industry or those who are going to enter this industry.