Study On The Cultural Landscape Of The Red Mansions From The Perspective Of Communication Studies

Under the background that Nanjing will become the "City of Literature" in 2019,how to make good use of this new name card of urban culture,to enable the development of urban culture of Nanjing is the general trend of urban construction.With communication as the starting point,this paper,on the basis of sorting out relevant domestic and foreign studies on cultural landscape and theories of communication,grasped the overall situation of Nanjing Red Mansions through the historical background and generation context of the cultural landscape,and took the typical cultural landscape of Nanjing as the representative of the communication media: Jiangning Weaving Museum,Honglou Art and Literature Garden and Wulongtan Park are the main objects of study,and the process and effect of cultural communication are expounded.Communication is a complex and dynamic process in which all kinds of information constantly flow.In fact,the cultural landscape itself contains extremely complex communication activities.And in this paper,we will production the spread of cultural landscape as a whole,macro will be built in the spread of the red mansions culture landscape entity identified as medium,in the process of the red mansions the spread of cultural landscape,communicators as senders of information,code of the red mansions culture information,form a landscape "symbol",and the audiences as the receivers of information,Decoding the cultural information of the red mansions contained in the landscape "symbols".This communication and receiving activity is a dynamic system of interaction among multiple communication elements with the red mansions cultural landscape as the medium,the communication of red mansions culture as the purpose,and the communication behavior as the core.Therefore,this paper mainly explores the communication process of the three representative red mansions cultural landscapes from two perspectives: "transmission"(the encoding of the cultural landscape by the communicator)and "reception"(the decoding of the cultural landscape by the audience).Based on the longitudinal and horizontal comparative study,the communication process model of Nanjing red mansions cultural landscape is set up.In addition,an evaluation model of the communication effect of the red mansions cultural landscape is constructed based on the studies on the audience’s contact,cognition,attitude and behavior of the landscape in the decoding process.Based on the breadth,depth,intensity and validity of the communication effect,the advantages and disadvantages of each cultural landscape are compared and analyzed.On the whole grasp the characteristics and rules of the dissemination process of Nanjing red mansions cultural landscape.Finally,through the landscape design practice of the lovers garden in the Red Mansion,I truly complete the communication practice process of Nanjing Red Mansion cultural landscape as a communicator,and put the communication theory of cultural landscape into the practice project of the Red Mansion cultural landscape,verify each other through practice and theory,and make necessary supplement to theory.In this paper,starting from the perspective of communication of the red mansions to study the cultural landscape in nanjing,hope for the future of nanjing cultural landscape provide certain enlightenment and reference of construction,power production in nanjing cultural landscape of the creative development,for the urban cultural construction can effectively assign,scientifically make belong to China of "City of Literature".