Research And Application About The Construction Method Of Product Customization Service System

In the context of an experiential consumer economy,Haier,Huawei,Red collar Group,Nike as the representative of the major enterprises have begun to layout offline product customization experience stores。Product personalized customization service system begins to show a trend of transferring from online product personalized customization service platform to product personalized customization service system combining online and offline.However,taking personalized customization of shoes as an example,the demand for personalized customization of offline products has been declining year by year.In addition,the product personalized customization service system combining online and offline is in its infancy,and there are few related research results in the design field,which brings great difficulty to find relevant materials for demonstration and guidance in the research process.This paper will try to introduce the Scenario Design method into the research of the product customization service system taking the shoe customization as an example to guide the design research.In the theoretical research stage,this paper firstly analyzes and expounds the general development process of the product personalized customization service system and the scenario design method by taking the personalized customization of shoes as an example,and constructs the application analysis model and optimization analysis model of the scenario design method in the personalized customization service system of shoes.Then,the extraction method of scenario elements was optimized by the grounded theory method,and the determination method of key situation elements was optimized by the analytic hierarchy process(AHP)method.Thus,a scenario design method optimization model suitable for the study of shoe customization service system was proposed.It provides the method guidance for the follow-up research of shoe customization service system.In the practice research stage,this paper applies the optimized situation design method to the research of shoe customization service system.Eighteen situational elements of personalized shoe customization service system were extracted through three-level coding,which were divided into three dimensions: basic element,compound element and result element.The personalized shoe customization service system was analyzed from four aspects,including target user characteristics,customization type and service mode,spatial environment and result element.In the theoretical research stage,this paper firstly analyzes and expounds the general development process of the product personalized customization service system and the scenario design method by taking the personalized customization of shoes as an example,and constructs the application analysis model and optimization analysis model of the scenario design method in the personalized customization service system of shoes.Then,the extraction method of scenario elements was optimized by the grounded theory method,and the determination method of key situation elements was optimized by the analytic hierarchy process(AHP)method.Thus,a scenario design method optimization model suitable for the study of shoe customization service system was proposed.It provides the method guidance for the follow-up research of shoe customization service system.Finally,the key situational elements of the personalized shoe customization service system are transformed into three design elements,such as functional area attributes,spatial layout,and presentation of foot type report information,for analysis and research.The design strategy was put forward and the scheme was expressed,and the overall quality of the shoe customization service system design scheme and the design quality of various situational elements in the scheme were obtained through the scheme evaluation,which provided a clear direction for the subsequent optimization of the project.This paper constructs a situational design method optimization model suitable for the construction of product customization service system,and verifies the feasibility of this model in this field by taking shoe customization as an example.It provides a new idea for the research of product customization service system and broadens the application field of situation design method.