Research On Product Design Based On Interactive Ritual Chain Theor

With the continuous development of The Times,people are increasingly pursuing the improvement of life quality.Ritual,as one of the synonyms for high-quality life,is of great significance to meet people’s spiritual pursuit.Interactive ritual chain,as the internal mechanism of ritual,has produced a series of theoretical requirements.And product design also pays more and more attention to people’s emotional expression.Therefore,the research results of product design based on interactive ritual chain theory that is rich in people’s emotional needs have not been systematically combed by design science.The research of product design based on interactive ritual chain theory can make products more ritualized,so as to meet people’s emotional pursuit and increase user viscosity.This paper uses the literature research method to sort out and summarize the definition of the theoretical scope of the interactive ritual chain,the development of the interactive ritual chain theory,and the significance of the interactive ritual chain.The rituals in the interactive ritual chain are divided into three categories according to the principle of positive emotional energy and negative emotional energy direction.The core of the ritual is to generate emotional energy.Using interdisciplinary research methods,the classification of rituals in different disciplines is summarized.The rituals are divided into two categories according to the latest ritual classification research.The characteristics and similarities and differences between the two are analyzed and compared.The rituals are becoming more and more microscopic.The analysis and research show that the rituals are classified into social cosmic order rituals and approximate behavior rituals.The characteristics of social cosmic order rituals are virtual,centripetal and rich.The characteristics of approximate ritual behavior are daily,microscopic,moderate and aesthetic.The similarities between the two are that one of the products is the medium of the ceremony,and the second ceremony expresses human emotions;the difference between the two is that the social cosmic order ceremony mainly reflects religion and belief.Economic development is the main reason for the micro ceremony.The case analysis method is used to sort out and summarize the manifestations and characteristics of products in the social cosmic order ceremony and the approximate behavior ceremony.The analysis and research show that the products in the ceremony have a sense of time and space,a sense of symbol and a sense of sacredness,which is the connection point between the interactive ritual chain and the product design.The relationship between interactive ritual chain and product design is summarized by induction.The position performance of product design in interactive ritual chain is divided into two parts.Interactive ritual chain and product design have three common elements.People experience product ritualization in three ways.Summarize the relationship between interactive ritual chain and product design,and analyze and study that the position performance of products in rituals is social performance and self-expression.The product and interactive ritual chain have three common elements : field,symbol and emotion,and people feel the ritualization of the product through experience,memory and the present.Finally,the new perspective of ritualized product design is that the design should pay attention to the field,symbol and emotional expression of product design.