Research On The Internal Mechanism Of Technology Readiness On Autonomous Technology Acceptance

With the continuous development of information technology such as big data and cloud computing,the technological progress of artificial intelligence is fundamentally changing the way services are provided.Automation technology will gradually replace manual work and bring about great changes to consumers’ cognitive concepts and behavior habits.Although automation technology has many potential benefits,from the perspective of consumers,the enhancement of automation technology may lead to a sense of runaway.Based on the consideration of safety issues and the deprivation of control,it may cause greater resistance to the acceptance of automation technology.As a typical representative in the field of automation technology,automatic driving technology,with its advantages and huge potential in convenience,safety,efficiency,low carbon and other aspects,will become an inevitable form of the evolution of the future automobile industry.At the same time,some negative media reports have caused consumers’ concern about the maturity of automation technology.Individuals are different in their readiness for automation technology,which has an important impact on the acceptance of automation technology.This research aims to explore the internal influence mechanism of technology readiness and acceptance under the background of artificial intelligence automation technology,taking autonomous vehicles as the research object.This paper constructs a research model of the impact of technology readiness on acceptance from the perspectives of sensation seeking,perceived control and perceived risk.On the basis of this model,a measurement scale on technology readiness was designed.Relevant data were obtained through online questionnaires.SPSS 26.0 and AMOS 26.0 were used to make statistics and analysis of the data.Structural equation model(SEM)was used to verify the relationship between various potential variables and explore the three action paths of technology readiness on acceptance.The results shows that technology readiness is positively correlated with sensation seeking and perceived control,and negatively correlated with perceived risk;Perceived control,sensation seeking are positive correlated with acceptance,perceived risk is negative correlated with acceptance;Perceived control is significantly correlated with perceived risk,but not with sensation seeking.Technology readiness improves consumers’ acceptance of autonomous vehicles by improving the level of sensation seeking and perceived control and reducing their perception of uncertainty and risk,which enriches the theoretical applicability of technology readiness and provides reference for research on technology readiness in the fields of artificial intelligence automation technology.At the same time,on the basis of empirical analysis,this paper gives practical suggestions for enterprises to improve consumer acceptance of autonomous vehicles,which provides inspiration for the early market development of autonomous vehicles.