| With the continuous development of economy,the market competition faced by enterprises is intensifying.As the first resource of enterprises,human resources have been paid attention by many enterprises,and employee performance is one of the focuses of human resources management,which has become the focus of many managers.To improve employee performance,performance management is needed.As the most important part of performance management,performance appraisal is the key to employee performance improvement.The effectiveness of performance appraisal system is particularly important.The performance of enterprises directly affects the market share,and then affects the development and survival of enterprises.Therefore,as a part of modern enterprise management system,performance appraisal plays an increasingly important role in promoting the core competitiveness of enterprises and ensuring the marginal income.As a key department of Hisense Company’s market development,Hisense refrigerator business department has been impacted by the market more obviously,and there is an urgent need to improve employee performance.This thesis takes Hisense refrigerator division as a case study.On the basis of indepth discussion on relevant theories of performance appraisal,based on a large number of relevant data,materials and first-hand materials collected in the early stage of the study,and using research methods such as literature research,research interviews,expert opinions,statistical analysis,etc.,this thesis analyzes the performance concept and awareness,governance structure,regulations and performance evaluation tool,selection and implementation of assessment methods,etc.,clarify the idea of performance assessment system scheme optimization design,start with the construction of performance appraisal system for salesmen,details of performance assessment implementation and application of performance assessment results,combine the relevant theories of performance assessment and the actual situation of the refrigerator business department,and use key performance indicators,balanced scorecard Objective management card and other systematic methods are used to optimize and improve the problems in the evaluation,and design a feasible and complete sales staff performance evaluation system.The purpose of this paper is to improve the overall performance of the refrigerator business unit through the improvement and optimization of the sales staff performance appraisal system,help improve the skills and enthusiasm of employees,maximize the potential of employees,and ensure the realization of the strategic objectives of the business unit and Hisense Company. |
