H5 Micro-interaction Design From The Perspective Of New Media

The future development of China’s aerospace industry is of great significance and is directly related to the survival and life of every Chinese,but people currently lack the knowledge of understanding and application.Therefore,in the current new media era,in order to meet people’s needs for visual browsing and thirst for cultural knowledge,the user-friendly H5 format is used to systematically present the vigorous development of China’s aerospace industry and its practical applications.This thesis uses literature analysis method,survey research method and case study method to analyze the literature related to interaction design and micro-interaction design based on new media design theory and the history of China’s aerospace industry development,so as to lay a solid content theoretical foundation and technical foundation for the creation of works,analyze the interaction means and visual performance of relevant outstanding H5 works,and conduct interviews and surveys on target users to obtain users’ demand for the content presentation,interaction preference and visual presentation of works.We also conducted interviews and surveys with target users to obtain their demands for content presentation,interaction preference and visual presentation of the work,and then extracted the content of the work,such as the glorious moments and outstanding achievements in the development history of China’s aerospace industry,and drew the results of its technological development into life scenes in the form of hand-drawing,so that users could understand more effectively the importance and significance of the development of the aerospace industry.Finally,we planned the information architecture,interaction flow and micro-interaction form of this work based on the preliminary research and completed the design and implementation,so that users would have a more novel experience when browsing the work and leave a deep memory,and promote them to share and spread the work.The research results of this study can spread the importance of developing China’s aerospace industry to a certain extent,and also enrich the author’s design thinking on the principles to be followed in the creation of H5 works,so that the author can get more comprehensive thinking from different perspectives in micro-interaction design,and draw new inspiration from it to create more experiential and memorable H5 works.