Marketing Strategy Of Aviation Rescue Service Of J General Aviation Company

As society progressed and the economy developed,aviation rescue has become an important part of the emergency rescue system in developed and some developing countries.Its characteristics and advantages,such as fast response speed,strong mobility and wide rescue scope,have played a great role in the process of disaster resistance and rescue.The United States,Russia,Germany,Switzerland,Japan and other countries have established advanced aviation emergency rescue systems and formed relatively complete market operation models.The United States is the most advanced country in aviation rescue,with more than 10,000 helicopters available for rescue missions.Russia has an independent and professional aviation and aviation emergency rescue technology Agency,with more than 400 emergency rescue helicopters in the country.Germany has more than 300 specialized rescue helicopters.Japan and Canada each have more than 1,000 aircraft that can take part in rescue operations.Compared with the developed countries in the world,China’s aviation rescue started late.The whole rescue team is composed of the army,police aviation,government professional rescue team and general aviation enterprises.Until 2016,the State Council issued the General Aviation New Deal--guidance on Promoting the Development of General Aviation industry.The real aviation rescue appeared in the eyes of the domestic public,which provides development opportunities for many general aviation enterprises.Based on J shipping company as the research object,this paper studies its aviation rescue service marketing strategy.The external environment and internal environment of air rescue service are analyzed by using theory.On the basis of the inductive extract air rescue service market is facing threats and opportunities,advantages and disadvantages,put forward the STP strategy,formulate scientific and effective marketing mix strategy,including product,price,channel,promotion,people,processes,and tangible demonstration of marketing mix strategy,as well as the implementation of the strategy and control.It is hoped that it can provide some marketing strategy references for other general aviation companies facing the same problem.