Research On The Design Of Cultural And Creative Products With The Theme Of Zhang Jia

General Secretary Xi Jinping mentioned twice in the "Speech at the Entrepreneur Symposium" in 2020 that Zhang Jian is a model of my country’s patriotic entrepreneurs and a pioneer of modern urban construction,which has attracted great attention and learning from all walks of life:Building and Interpreting Zhang Jian’s Humanities The urban theory inherits and promotes the spirit of Zhang Jian as "the model of patriotic entrepreneurs" and "the sage and role model of Chinese private entrepreneurs".During the actual investigation in Nantong,Zhang Jian’s hometown,the author found that Nantong,as the "first city in modern China",has done a good job of Zhang Jian-themed exhibitions in Nantong Museum,Zhang Jian Memorial Hall,Zhang Jian’s former residence,etc.,but there is a lack of systematic design and development with Zhang Jian as the theme.cultural and creative products.Compared with the great development of the global cultural industry in recent years and the strong driving force for the national economy,the Chinese government has successively issued many favorable policies at all levels to promote the development of cultural and creative industries and encourage the rational use of cultural resources for cultural innovation and design.Under this premise,this paper takes Zhang Jian and Nantong urban culture as the research objects,develops the design of cultural and creative products with the theme of characters,and explores the paths and methods of creative product design in the context of cultural and tourism integration.This paper is divided into four parts.The first part interprets the current situation of cultural and creative development at home and abroad,and the relevant policies of cultural and creative development,analyzes the significance of Zhang Jian’s research in the era,and clarifies the purpose and thinking method of the research;The content of Zhang Jian’s theme is analyzed;the third part interprets Zhang Jian and Nantong’s urban culture from a design perspective,extracts cultural elements related to Zhang Jian’s theme,and sorts out design materials;The design and development paths of cultural and creative products with the theme of characters are discussed in five aspects,and the design methods of cultural and creative products with the theme of characters are summarized.The role model force will rely on the inheritance and promotion of its humanistic spirit to rely on excellent cultural and creative products,in order to capitalize the red cultural resources and expand the power of spiritual and cultural communication.