Research On Strategic Cost Management Of Yutong Bus

Profit is the difference between the market price of a commodity or labor service and its cost.The price depends on market factors.What an enterprise can do is how to reduce costs to increase its net profit.Therefore,cost control is increasingly valued by enterprises.In the case of increasingly fierce market competition,the profit margin of enterprises has become more and more narrow,and complete market competition has brought enterprises into an era of small profits.In the current market environment,enterprises want to obtain considerable profits and achieve long-term development.Cost is one of its most direct means.Then,in the current market competition environment,how to effectively reduce costs without losing competitive advantages is a problem that enterprises must think about and solve,and traditional cost management thinking and methods have to give way to strategic cost management.Strategic cost management is based on the overall strategy of the enterprise,analyzes the strategic cost drivers of the enterprise,deeply explores the value chain cost of the enterprise,and then proposes the strategic choice and positioning suitable for the enterprise.The development of my country’s bus companies started late,and they all started with assembly,lacking the research and development capabilities of core components for buses,and the advanced production technology of bus products also needs to be imported from abroad.In the context of the country’s continuous strengthening of economic regulation and the global new crown epidemic since 2020,the United States has adopted the means of expanding currency issuance to pass on the crisis,resulting in crazy price hikes of bulk raw materials,especially auto parts.The cost of technology and talent introduction has also continued to rise,and the cost of passenger car companies has remained high.At the same time,energy reduction,emission reduction,carbon neutrality,and strong demand for new energy vehicles have opened up new market space for the passenger car industry.Yutong Bus is a leading enterprise in my country’s bus industry.The selection of Yutong Bus for strategic cost management research is exemplary and representative in the bus industry.This paper takes Yutong Bus as the research object,based on the Sangke model of strategic cost management,starting from the current industry background of Yutong Bus and the status quo of cost management,firstly analyzes the strategic cost drivers of Yutong Bus,and deeply explores the value chain of Yutong Bus.cost,and then propose a strategic choice and positioning suitable for Yutong Bus.On this basis,it analyzes the problems existing in Yutong bus cost management,and puts forward optimization suggestions from the aspects of taking the road of independent research and development,establishing strategic alliances with suppliers,implementing whole-process cost management,and establishing efficient logistics operation and marketing systems..Finally,through the research on Yutong bus,it is expected to bring some useful enlightenment to the cost management of my country’s bus enterprises.