Lushan Tussah Silk Product Planning And Design Practice

Lushan County is located in the southwestern part of Henan Province.Relying on the geographical environment of the eastern Qinling Mountains,it has become a part of the tussah breeding industry and silk manufacturing industry in southwestern Henan Province.During the Ming and Qing Dynasties,the local tussah aquaculture industry and tussah silk industry gradually became the local pillar industries.The local handmade tussah silk products became well-known products in the tussah silk market.The industry began to decline gradually in the late Republic of China.Now,with the support of China’s vigorous promotion of traditional intangible cultural development and local government preferential policies,the industry has been partially restored.Aiming at the development of local tussah industry,this paper selects Lushan tussah silk product planning as the research direction and explores the industrial development mode.This paper studies the product planning of Lushan tussah silk by means of literature and history data collection,literature review,field investigation and interview,questionnaire and so on.First of all,the local visit survey and related data review,the system combed the local industrial development history,tussah silk characteristics,production process,product art characteristics and value of information,learning the relevant knowledge of Lushan tussah silk,found that Lushan tussah silk fabric is broad and smooth,the fabric is a pimple texture visual effect,the development direction of tussah silk products have a preliminary idea;then,the relevant local silk enterprises were investigated,and the information of products,markets and origin industries of existing local enterprises were investigated and compared with other enterprises.The consumer market and consumer research were carried out to explore the existing problems of Lushan tussah silk products and the consumer groups that can be considered for expansion.It was found that consumers have great curiosity and acceptance of tussah silk,and have certain market demand.According to consumer demand and existing products,it is roughly defined as the direction of light luxury daily women ’s wear.Finally,according to the needs of consumer groups,product planning is carried out in combination with design factors such as fabric characteristics and fashion trends.Based on the planning information,Lushan Silk ’ Ying ’ series of tussah silk clothing products suitable for fabric style and fashion are designed and developed,and consumers ’ initial recognition of the products is obtained through feedback.This topic hopes to provide relevant reference for the product development process and design exploration of local enterprises through the systematic product planning and fashion design of the development of Lushan tussah silk.