Changes In Feminine Consciousnesss In The Development Of Chinese Women’s Fashion In The Twenty Years Of Reform And Opening Up

China’s reform and opening up period has marked a significant milestone in the country’s modern history,leaving a profound impact on the social landscape and triggering a transformation in women’s fashion.Based on the development of women’s fashion in the twenty years of reform and opening up,the article finds that the changes in women’s fashion imply the transformation of feminine consciousness and studied through literature analysis,image analysis,comparative analysis,interdisciplinary research method and quantitative analysis.Feminine consciousness refers to women’s understanding of self and society from their own perspective,which is manifested as gender consciousness,self-subject consciousness and social practice consciousness,and is reflected in women’s fashion in three aspects: the highlighting of female body beauty,the expression of self spirit and the embodiment of social roles.The article takes the pictures of “Fashion” magazine as the primary research sample and interprets the female consciousness presented in women’s clothing in different periods of twenty years of reform and opening uputilizing the picture analysis method.Especially at the beginning of the reform and opening up in the late1970 s,women’s fashion was beautiful in its simplicity,with the characteristic of being genderless,and feminine consciousness was weakened.However,in the 1980 s,the femininity of women’s fashion resurfaced,gradually strengthening feminine consciousness.In the initial development stage of the reform and opening up,the "femininity" of women’s fashion returned and feminine consciousness was gradually strengthened.In the 1990 s,during the development period of reform and opening up,women’s fashion was "feminised" and "masculinised",and feminine consciousness was naturally presented.Furthermore,the article analyzes textual materials from "Fashion" magazine using quantitative analysis to investigate the explicit and implicit forms of feminine consciousness conveyed in women’s fashion.The explicit expression highlights clothing’s fit and design concepts that emphasize women’s emotions.The implicit expression emphasizes women’s social status,economic conditions,and the beauty of their personality and temperament.In addition,the socio-economic and cultural changes were analyzed,and the development of women’s fashion from the late 70 s to the 90 s was characterized by "the return of constructing femininity-deconstructing symbolic disintegration and reconstructing consumption and individuality".The evolution of feminine consciousness in Chinese women’s fashion in the past two decades of reform and opening up clearly reflects the changes in the social backdrop,and the appearance of women’s fashion in different periods reflects different expressions of feminine consciousness.The appearance of women’s fashion in different periods represents diverse expressions of feminine consciousness,from collective social consciousness to gender consciousness and ultimately to self-awareness and social practice consciousness,illustrating the development trend of "collective-self-individuality".