Innovative Design Practice Of New Chinese Style Clothing Based On The Background Of Diversified Dressing

In recent years,the discussion on new Chinese style clothing has become more and more intense.New Chinese style clothing has changed greatly from the direct collage use of traditional clothing elements to the gradual development of a new Chinese design style with a Chinese aesthetic conception.With the development of informatization and globalization,the use of a single traditional Chinese cultural element in new Chinese style clothing can no longer meet the diversified aesthetic needs of modern young people.The innovative design of domestic brands for new Chinese style clothing is still mainly focused on the inheritance of traditional culture,lacking the integration of modern pop culture and diversified culture.Therefore,this thesis mainly analyzes the design elements,design features and design concepts of new Chinese style clothing under the background of diversified dressing,and summarizes the innovative design principles of new Chinese style clothing to meet the diversified aesthetic needs and cultural needs on this basis.The main work of this paper is as follows: The first chapter mainly introduces the research background,current research status at home and abroad,research purpose and significance,research content and innovation points of the new Chinese style clothing under the background of diversified dressing,laying the foundation for the subsequent theoretical research.The second chapter mainly introduces an overview of the background of diversified dressing,the characteristics of new Chinese style clothing under the background of diversified dressing,and explores the impact of diversified dressing background on new Chinese style clothing,providing a theoretical basis for the design analysis below.The third chapter analyzes the culture and design elements of new Chinese style clothing under the background of diversified clothing through case studies and image analysis,and summarizes the design style,design methods,design aesthetics,and design concepts,providing a theoretical basis for the innovative design principles in the next section.The fourth chapter summarizes the principles of innovative design of new Chinese style clothing under the background of diversified dressing from three aspects: theory,market and consumers,and verifies the design principles with relevant case studies.The fifth chapter carries out the design practice of three series of different design styles based on the survey results of questionnaires,and applies the innovative design principles of Chapter 4 to the design process to verify its feasibility.Ultimately,this thesis tests the feasibility and rationality of the innovative design principles of new Chinese style clothing through the comprehensive effect display of the work,and provided certain reference value for future innovative design of new Chinese style clothing.